It said it has consistently been the most downloaded mobile social application in numerous countries including India, Malaysia, Mexico and the Philippines.
To further boost its strong growth momentum, WeChat this month unveiled a new global campaign featuring football superstar Lionel Messi, who joins a glittering cast of musicians, artists, fashion icons and VIPs, to share their WeChat experience with fans and followers.
As part of the new global initiative, fans can follow Messi’s official WeChat account, WeChat ID: MessiOfficial, which will include videos, voice messages and photos from Messi. In addition, a global TV commercial with his WeChat experience is launched today. The commercial features WeChat’s latest slogan “We Love. We Share. WeChat” and showcases how Messi connects to people he cares for and loves on WeChat.