Dell keeps focus on Asia-Pacific, especially China

Dell chairman and chief executive officer Michael Dell said the company was committed to making significant investments in China and elsewhere in the region. Its aim is to provide end-to-end solutions, integrated among its hardware, software and services, for all sizes of businesses. These solutions range from new data centres to laptops and services to localised software solutions to help private enterprises and public institutions throughout the world to transform their businesses and re-stimulate local economies.

In June, it opened the Chengdu Operations Site, the first to deploy Dell’s new information-technology solutions fully. 

“Dell is fully committed to the Asia-Pacific region. We continue to grow our regional investments and deepen our customer relationships with technology solutions that make a positive difference in how people live, organisations operate and the world works,” Dell said.

At a “Dell Solutions Summit”, the firm announced improved data-centre efficiency with the introduction of an open hyperscale rack solution for China. Built in close collaboration with the largest cloud-service providers in China to meet the demanding needs of emerging workloads, the open hyperscale rack solution offers data centre architecture to deliver an advantage to businesses in the rapidly evolving cloud-computing marketplace. 

This solution is designed to support the next generation of data centres in China with capacities of up to 15 kilowatts per rack, and features expanded configurability for customer-specific workloads with a highly modular computing and storage architecture featuring shared power, cooling and rack-level management.

Dell also unveiled the newest additions to its line of commercial personal computers, the Latitude 7000 Series Ultrabooks and Latitude 5000 Series and Latitude 3000 Series laptops. 

The Latitude 7000, 5000, and 3000 Series are available with touch-display options, leading the way for business touch devices that enable better interaction with customers, enhanced student engagement, improved patient care, and collaboration among knowledge workers, the company says.

The Latitude 7000 Series features what the company claims are best-in-class endpoint security solutions that include comprehensive encryption, advanced authentication and leading-edge malware protection from a single source and the highest level of FIPS 140-2 (level 3) certification for system disk encryption. 

The new Latitude 5000 and 3000 Series laptops are designed to provide businesses of all sizes with secure, manageable and reliable notebooks. Offering the same level of attention to security, manageability, reliability and quality material design, these laptops expand the computing options for education, healthcare and manufacturing customers worldwide, Dell says.

Dell Software is leading a large-scale initiative to expand its efforts to localise several key systems-management, security, and information-management solutions over the next year. Initially targeting China, South Korea and Japan, the new localisation effort includes the Dell SonicWALL SuperMassive 9000 Series, Network Security Appliance Series and TZ Series next-generation firewalls, AppAssure backup and recovery solution, and Toad for Oracle database development and administration solution. 

Anothai Wettayakorn, Dell’s managing director for Indochina, said Thailand was an important market for the company. IT spending has continued to grow in the Kingdom. Dell’s business strategy in Indochina is aligned with the global policy to help businesses of all sizes to transform with its end-to-end solutions. 

“Now, 70 per cent of Dell’s revenue in Thailand is from the enterprise market, and 30 per cent from the consumer market. Many organisations have realised that IT is not a cost but a business enabler to help them to optimise their business performance. The top three high-potential markets in Thailand, which have huge IT budgets this year, are telecommunications, banks and healthcare,” Anothai said.