Honda accelerates in MUV market
Carmaker introduces 'STEPWGN Spada' and 'Freed' multi-utility vehicles
Honda is hoping to strengthen its position in the growing multi-utility vehicle (MUV) market with the introduction of the new STEPWGN Spada and Freed. Both models are imported, with the STEPWGN coming from Japan and the Freed from Indonesia.
The STEPWGN Spada is priced from Bt1.899 million to Bt1.959 million, while the Freed sells for Bt834,000 to Bt959,000. An event is taking place at Siam Paragon until Sunday to promote the two models.
Accumulated sales of the two models from January to August this year totalled 5,845, representing 37 per cent of the MUV segment, according to Honda, which was the first automaker in Thailand to offer such models. The Freed is the major seller here, with 4,931 sold, representing a 31-per-cent market share.
“The MUV has been highly popular in many markets including Japan and Europe for a long time. In Thailand, they continue to enjoy popularity with remarkable growth,” said Pitak Pruittisarikorn, executive vice president of distributor Honda Automobile (Thailand). “Today, people are balancing three areas of their lives – work, leisure time and sharing more time with their families. A MUV is an ideal solution as it can be used for business, leisure-time activities and fulfilling happiness with family members, all with a single vehicle.
“The new Honda Freed and STEPWGN Spada that are being introduced today emphasise Honda’s efforts to drive Thai MUV market growth,” he added.
The STEPWGN Spada is a 7-seater featuring a large “skyroof” that creates a sense of “openness”, as well as second-row “captain seats”. There are also power-sliding doors on each side that can be operated via a remote control unit. A 7-inch touchscreen operates both the navigation and entertainment systems. It is powered by an E20-capable 2.0-litre i-VTEC engine producing 150hp, and mated to a continuously variable transmission featuring paddle shifters. An Idling Stop system helps minimise fuel consumption, along with the “Econ” function and “Eco” coaching display system.
The vehicle also comes with active cornering lights, sideview mirror support for parking and a rearview camera. Safety features include Vehicle Stability Assist (VSA), Hill Start Assist, dual front SRS airbags and a G-Force Control body structure.
Meanwhile, the Freed, which is based on the Jazz subcompact, also features seating for seven people. Highlights include a DVD player with two 9-inch LCD screens and additional air-conditioning vents for rear passengers. The Freed comes with the 1.5-litre i-VTEC engine producing 118hp, 5-speed automatic transmission, dual front SRS airbags, rearview camera, and a turning diametre of 10.4 metres, the smallest in its class.
