Ford’s redesigned Ranger named Pickup Truck of 2015

FRIDAY, DECEMBER 18, 2015
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THE REDESIGNED Ford Ranger garnered top scores from Thai and Malaysian judges at the inaugural 2015 Asean Car of the Year awards in Kuala Lumpur.

“We are extremely proud that the new Ford Ranger was named Pickup Truck of the Year [in Thailand and Malaysia] … this achievement and honour really highlight Ranger’s built-Ford-tough credentials and solidify its position as the benchmark by which all other pickup trucks are judged,” said Mark Kaufman, president Ford Asean.
“Leveraging our proud truck heritage and global expertise in the pickup-truck segment, we’ve designed Ranger to take on the extreme environments that customers can experience daily in the Asean region. From class-leading 800-millimetre water wading to exceptional payload capacity, Ranger really is built Ford tough.”
The judging panel comprised motoring journalists from Thailand, Indonesia and Malaysia as well as industry experts including insurers and third-party warranty-service providers from all Asean countries .
For vehicles to be eligible for the country-level awards, the judging panel of each country must nominate vehicles that are available for sale in their respective countries.
Upon tabulation from the awards committee, the three most nominated cars in each category formed the finalists for each country’s 22 categories.
To provide a holistic evaluation of each vehicle, an industry-first scoring mechanism that combines the scores from the judging panel, industry experts and customers to cover the full scope of vehicle ownership was employed.
This was created to reflect a vehicle’s strength and weakness in terms of reliability, depreciation and ownership experience.
Introduced in Asean this year, the Ranger is built at Ford’s AutoAlliance Thailand joint venture in Rayong.