Apple reaches out to customers to join RED battle against Aids
To commemorate World Aids Day, Apple is offering more ways than ever for customers to join RED in its mission to create an Aids-free generation.
Apple is the world’s largest corporate contributor to the Global Fund, and this year marks its 10th anniversary supporting RED in the fight to end Aids.
RED’s critical work addresses the disparity in access to life-saving medication in sub-Saharan Africa, which has the highest prevalence of Aids on the planet. The money raised by RED funds programmes that offer counselling, testing, prevention and, most crucially, the life-saving anti-retroviral medication that prevents the transmission of HIV from mothers to their unborn babies.
“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of RED, an Aids-free generation is within our reach. We want to leave the world better than we found it, and that’s why our long-time partnership with RED remains so important to us.”
This year, Apple customers can support the fight while playing the games they love, shopping for loved ones ahead of the holiday season or listening to an exclusive RED holiday album from The Killers.
For the next week, a range of the most popular games across the App Store – spanning from racing and sports titles to strategy, puzzle and action games – are offering limited-edition, custom RED content, exclusively available on the App Store. All proceeds from the associated in-app purchases go to the Global Fund.
The 20 participating games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and Yahtzee With Buddies.
In addition to the current RED line-up, which is available for customers to purchase year-round, Apple is also adding four new RED products including an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker, which are all available today.
Customers around the world can also easily donate directly to RED through iTunes.
Over the past 10 years, 70 million lives have been impacted by RED-supported Global Fund grants. At the start of Apple’s partnership with RED, 1,200 babies were born with HIV every day, and today, UNAids predicts that number could be near zero by the year 2020, with the end of Aids by 2030.
With the life-saving medication costing as little as 30 cents a day, every person can make a difference. Through these efforts, we’ll get that much closer to helping RED create an Aids-free generation.
