Fashion with a heart of Gold

In a nod to SpongeBob’s cheeky style, Tities interpreted the essence of SpongeBob Gold in a 32-look urban collection that combined print and pattern. Comprising both male and female looks, it also wove in a colour palette that transitioned SpongeBob from the bright colours of the ocean, to the glittery lights of the city. The outfits reflected the influence of design cultures in Indonesia – a blend of traditional crafts and global fashion trends – and showed how everyone’s favourite sponge could be a part of daily lives through fashion.
Claire O’Connor, vice president of consumer products and retail marketing, for Viacom International Media Networks, said, “The pairing of a well-loved character and a classic timeless colour, into the concept of SpongeBob Gold, is a mark of how endearing and enduring this global icon is. In particular, this fashion partnership shows SpongeBob’s relevance and how he appeals to audiences of all ages, and across product categories, as he never fails to surprise and delight.”
As part of the SpongeBob Gold campaign in Indonesia, seven popular fashion influencers, nanely Anastasia Siantar, Patricia Devina, Ana Octarina, Cindy Karmoko, Jovi Adhiguna, Sonia Eryka and Alika Islamadina, walked the designer’s runway, and brought a fresh perspective to the fashion show. 
This fashion collaboration is part of the SpongeBob Gold international campaign from Nickelodeon, and marks the latest iteration of the concept this year. To-date, SpongeBob Gold fashion activities have been introduced in the United Kingdom (London), Brazil, Mexico, Colombia, and now Indonesia. Nickelodeon is celebrating everything that makes SpongeBob one of the most iconic animated characters in the world: his humour, optimism and heart of gold. In Indonesia, the campaign featured teasers on social media and will include another fashion show at the Ciputra World Fashion Week 2017 in Surabaya, and culminate in a SpongeBob Gold photo exhibition in October.
Find out more at www.NickPress.com or www.Nick-Asia.com.