FRIDAY, March 29, 2024
nationthailand

Saraburi added to Airbnb ‘Beyond Big Cities’ tourism campaign

Saraburi added to Airbnb ‘Beyond Big Cities’ tourism campaign

Saraburi is the latest destination to be added to Airbnb’s “Beyond Big Cities” global campaign that encourages visitors to travel beyond beyond major tourist centres and have a positive economic impact on the local communities they stay in.

The move enjoys the support of the Ministry of Interior’s Department of Local Administration (DLA) and Community Development Department (CDD).
Airbnb had added Buriram as the first Thai destination to its campaign earlier this year.
Airbnb will showcase the beauty of Saraburi with the launch of a community-led destination marketing video that highlights its rural beauty, local culture and diverse neighbourhoods, along with the warmth with which Saraburi hosts are welcoming domestic and international travellers into their homes and communities.
In addition to the video, which can be viewed by Airbnb travellers globally, Airbnb has also launched a dedicated Saraburi page at http://www.airbnb.com/saraburi.
The page, which features hyper-local information for travellers in Thai and English, includes local insights as well as links to Airbnb Stays and Experiences in Saraburi and surrounding areas.
In 2018, more than 1.9 million guests stayed in an Airbnb in Thailand, with inbound guest arrivals to Saraburi growing at an estimated 115 per cent year on year from 2018, based on Airbnb internal data from January and July 2019.
Due to its close proximity to Bangkok, as it can be reached within less than two hours with easy road and rail access, Thailand’s capital city is a key feeder market for Saraburi. 
Meanwhile, the top six countries where inbound travellers to Saraburi come from are: 1 Thailand, 2 US, 3 Malaysia, 4 Japan, 5 Singapore, 6 Great Britain.
Based on internal Airbnb data, an estimated 70 per cent of all hosts in Saraburi received Airbnb’s maximum 5-star review rating, and local hosts rated their guests an average guest rating of 5 out of 5.
“Airbnb remains committed to investing in efforts to spread the benefits of tourism beyond big cities, in line with the Royal Thai Government’s policies. We are thrilled to unveil Saraburi as an emerging destination for Airbnb travellers, as it is easily accessible from Bangkok and offers a wealth of local culture and hosts who are passionate to share their homes and way of life,” Mich Goh, head of public policy for Southeast Asia, Airbnb, said.
“We are looking forward to continuing our collaboration with government and industry stakeholders across Thailand in promoting the country’s emerging destinations.”
Samniang Simmawan, director of the Social, Economic and Quality of Life Development Subdivision of the Ministry of Interior’s Department of Local Administration, added, “Through this collaboration with Airbnb, we are helping Thai homestays – homes that have a maximum of four rooms or can welcome visitors not exceeding 20 – better understand the need of international travellers, as we encourage them to provide travellers with a truly authentic Thai experience. We want to see more Thais start their own homestay businesses and benefit from tourism, and with the support of Airbnb these Thai homestays can now reach millions globally.”
Saraburi and its surrounding areas offer a wealth of interesting options. Some of these include: Baan Baan homestay, Baan Klang Suan Clean Farm, Ban Thida Ruan Thai Rim Nam, Ban Suan Bua Yoo Pranom Chai, Duang Yee Whaa homestay.

RELATED
nationthailand