By JIRAPAN BOONNOON
Tanarat Pasawongse, chief executive of the group, said the firm is negotiating with partners in order to set up QR Payment kiosks in Chiang Mai, Udon Thani and Nakhon Ratchasima provinces in addition to Bangkok.
The move responds to customer preferences and will ensure that they do not need to wait in long queues to purchase gold at the group’s branches, he said at the International Innovation Summit 2018 in Macau.
“We manufacture and distribute gold products and finely crafted gold jewellery, combining the skills of master goldsmiths with technology from state-of-the-art machines to create unique pieces,” Tanarat said. “In addition to jewellery, gold investment products are also offered to fulfil customers needs.”
With evolving technological advances and changes in customer buying behaviour, Hua Seng Heng is now offering more ways for customers to reach them, and to get what they need.
The Gold Express QR Payment kiosk won in the “service and solution” category of the International Innovation Awards 2018.
The Gold Express QR Payment kiosk gives customers another option and offers the quickest payment method because of its technology.
“It is simple, secure and free of charge,” Tanarat said. Customers pay for the gold via using the QR code at the kiosk and show the QR code payment when they pick up the gold at Hua Seng Heng branches.
Customers can also purchase gold bullion using real-time pricing. This cashless method allows purchases to be made simply with the customer’s real-time know-your-customer (KYC) in conjunction with a QR payment via the Mobile Banking Application.
Meeting highest standards in reliability, this user-friendly technology is perfect for any lifestyle, he says.
In Bangkok, the firm has set up four Gold Express QR Payment kiosks at Silom, Yaowarat and Srinakarin roads.
He said Hua Seng Heng has also created a mobile application called HSH Trade, which allows customers to purchase gold via the gold-trading system, which shows gained revenue via an online channel.
For its next innovation, Hua Seng Heng will provide gold through one-stop services, Tanarat added.