Tuesday, April 20, 2021

Nation Thailand
business

King Power Group broadens new campaign to tap sales talent of its staff


King Power Group has developed a special business strategy "to deliver an exclusively superior experience and valuable benefits through merchandises and services of affiliated members for both on-ground and online platforms through the usage of employee’s SV Code", the company said.

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Under the concept “Life Beyond Boundaries”, the "SV Team Challenge” campaign has been initiated to boost the retail and tourism industry and it opened to the public from February 12.

Aiyawatt Srivaddhanaprabha, chief executive officer of King Power Group, said: “The pandemic, which has been going on for more than a year, has had an extreme impact on society and on almost every business and King Power Group has inevitably been affected by this crisis.

"Previously, we had adapted our merchandise services to counter the situation by kicking off a campaign called ‘King Power Team Power’, which allows all staff members to participate in sales activities as an online salesperson to raise brand awareness. SV codes were given out to all employees for them to provide their customers with exclusive discounts.

"The campaign was very successful. The number of online-platform users on Kingpower.com and King Power mobile application increased considerably. Thus, it helped expand our customer base; simultaneously, not only does this generate extra income for our staff, but our customers are also able to confidently purchase merchandise from leading iconic global brands at reasonable discount."

To further enhance the good feedback from Thai customers for the “King Power Team Power” business model, King Power continued to offer an exceptional shopping experience and more benefits provided by affiliated companies within King Power Group to our customers through this latest campaign "SV Team Challenge", the synergy that opens a brand new portal for customers to experience the exclusivity not only of products but also of the services of affiliated tourism businesses, such as Pullman Bangkok King Power (Hotel) and King Power Mahanakhon, he added.

The "SV Team Challenge” encourages staff to work collaboratively as a team determining their shared goals and strategy to earn extra income.

Aiyawatt added that the “SV Team Challenge" was an unconventional business strategy necessary in this time of crisis amidst the pandemic.

King Power has provided all staff with the necessary knowledge to enhance their learning and keep them motivated to promote sales activities.

All staff will be giving out discounts through their SV Codes starting from February 12.

For the upcoming SV Team Challenge, customers with and without flight itinerary can use the SV Code to purchase both duty-free and non-duty-free merchandise through the website www.kingpower.com and the King Power application.

The SV Code can be used as a discount for other King Power dining services at King Power Mahanakhon, Pullman Bangkok King Power, and ‘Thai Taste Hub’, King Power’s Thai street food court.

By   THE NATION