MONDAY, April 15, 2024

Thai real-estate sector gears up to cash in as 2023 nears end

Thai real-estate sector gears up to cash in as 2023 nears end

The final quarter of this year is seeing a flurry of activity in Thailand’s real-estate market as developers launch aggressive campaigns to capitalise on consumer spending patterns.

Prasert Taedullayasatit, CEO of Ananda Development Public Co Ltd, pointed out that Thailand’s property market has been exceptionally active in the final quarter of the year, largely due to a return to normal spending patterns.

Developers, meanwhile, are leaving no stone unturned, hosting events and robust marketing efforts to connect with consumers.
Over 20 projects in prime locations have picked up on this initiative, offering customers opportunities to win weekly prizes and even a chance to acquire an Ora Good Cat GT electric vehicle.
Property developer Pruksa, for instance, is offering buyers not only big discounts but also a chance to win one of three Tesla Model Y cars.

Sansiri is running a campaign offering reductions of up to 7 million baht on ready-to-move-in houses and condominiums. It is also holding a major event, the “Museum of YOU” at Siam Paragon, showcasing more than 70 projects, including houses, condominiums and townhomes. One of the highlights is their Via ARI luxury condominiums in Bangkok’s bustling Aree area.

Sansiri also launched a campaign featuring 43 condominium and townhome projects at a real-estate fair last week.
Origin, meanwhile, is wrapping up the year with a strong line-up of ready-to-move-in condominiums in prime locations with prices starting at 1.29 million baht. The developer also offered great deals, including discounts of up to 1 million baht.

Another developer, NC Housing, is introducing beautiful houses with unique designs ranging from 1.83 million to 18 million baht.
Somnuek Tanthathoedtham, managing director of NC Housing, said the consistent demand for ready-to-move-in houses in the fourth quarter, coupled with favourable interest rates, has been driving the market.

Habitat Group believes the late-year market is a crucial period for decision-making and selection. It is celebrating its 11th anniversary by offering 11 promotions, including free furniture and a 100,000 baht discount.

AP Thailand is reinvigorating the yearend market by offering special promotions across 13 projects, including a 0 baht reservation fee, low-interest rates of 1.99% and a maximum cashback of 5 million baht. This campaign runs until November 30.

SC Asset is marking its “20 Years of Good Mornings” with a variety of special offers. Their “Kingdom of Good” campaign in October covering several projects resulted in a booking rate of more than 70%.

Thai real-estate sector gears up to cash in as 2023 nears end

In a bid to meet the growing demand, the Nation Group is holding the grand Health & Wealth Expo 2023 from November 9 to 12 at the Queen Sirikit National Convention Centre.

The event will see 12 outstanding properties going under the hammer, offering unprecedented discounts of up to 50%. Interested customers will have the opportunity to bid on up to three properties daily, and will also get the chance to pick up other great giveaways.

Bangkok Bank Asset Management Company Limited (BAM), meanwhile, will be offering various properties at discounts of up to 50% at Booth A17. Other giveaways include free transfers, gift cards of up to 1 million baht, premium sets worth more than 3 billion baht in total, as well as discount codes and gift cards for online reservations worth a total of 5 billion.