Vietnam targets durian exports of US$1 billion in Q1

Vietnam’s durian exports are expected to hit the US$1 billion mark by the end of the first quarter, following a surge in the fruit’s exports at the start of the year, according to the Vietnam Agency of Foreign Trade under the Ministry of Industry and Trade.

Durian exports in January exceeded US$117.22 million, marking a growth of approximately 275 per cent year-on-year. This strong surge accounted for over 18 per cent of the country’s total fruit and vegetable exports, according to Vietnam Customs.

The agency anticipated that durian exports could hit the US$1 billion mark by Q1 if customs clearance at northern border gates remains favourable. 

The triple-digit growth was caused by several factors. 

Vietnam’s off-season durian crop (November to March) gives the country a clear edge. With major competitors such as Thailand and Malaysia sidelined until their primary harvests, Vietnam held a dominant position in the international market in January. 

In addition, market access to China has become increasingly seamless following the official approval of frozen durian exports. The number of China-approved packaging facilities and production unit codes has doubled compared to the same period in 2025.

Vietnam is aiming towards a durian export goal of US$4-4.5 billion for 2026, which requires a strong focus on sustainability to overcome existing industry obstacles, according to experts.

To maintain steady growth, businesses must prioritise strict compliance with phytosanitary standards and pesticide residue limits, both of which are non-negotiable requirements for the Chinese and EU markets. 

In 2025, Vietnam’s durian export value was estimated to reach approximately US$4 billion, accounting for 45 per cent of the country’s total fruit and vegetable exports.

VNS