Oishi targets the beauty-conscious
Oishi Group is launching its new-look "Amino Plus" drinks, with a beauty formula that contains less sugar and low calories.
Its main sales claim is that it is the only brand that provides “7 essential amino acids” in every bottle.
Famous Thai star “Aum” Patchrapa Chaichuea is endorsing the products.
The redesigned packaging will communicate clearly with consumers the benefits of using the products, with catchy communication.
Amino Plus products will be available with four different formulas and flavours: Amino Plus Brighternn – an acerola cherry-flavoured drink mixed with glutathione that helps restrain the addition of colour pigments and brightens up the skin; Amino Plus Smoothh – a blackcurrant-flavoured drink mixed with vitamin E that helps resist free radicals, resulting in clear and spotless skin; Amino Plus Fazefitt – a pomegranate-flavoured drink mixed with collagen that helps revitalise the skin; and, Amino Plus Burnn, a green apple-drink mixed with fibres that helps add bulk to your alimentary system, making your bowel movements regular, resulting in a better figure.
The new 360-millilitre Amino Plus products, sold for Bt20, are available in all leading department stores, convenient stores, retail shops and restaurants nationwide.
