Criteo's SEA collaboration enjoys good first year

They reported a 600-per-cent increase in customer acquisition and an 800-per-cent rise in revenue for aCommerce clients.
Criteo’s proprietary technology enables online businesses to expand the list of products offered on their sites while substantially increasing their Web traffic and e-commerce revenue.
The France-based company’s predictive and recommendation engine utilises big data and automatically evolves over time to better understand customer behaviour, providing flexibility and scalability.
As a part of Singapore-based aCommerce’s integrated logistics and marketing service, Criteo’s performance advertising solution segments, targets and serves each online customer with display ads personalised in real time, based on browsing behaviour and purchasing intent.
Criteo also allows aCommerce clients to supplement a personalised advertisement with a static banner – for example, all users who visit a site but do not convert within 30 days are offered a special promotional code.
“Southeast Asia is the fastest-growing e-commerce market at this point in time. Ensuring access to end-to-end logistics and marketing services for global brands expanding into the region, as well as local SMEs [small and medium-sized enterprises], will help maximise the region’s strong growth potential.
“aCommerce’s integrated service was the first to market in Thailand. As a part of our long-term partnership, we aim to continually and jointly promote awareness of the e-commerce marketplace, while collectively delivering tangible and measurable business outcomes for local and regional brands,” said Yuko Saito, managing director, Criteo Southeast Asia.
aCommerce evaluates an advertising channel’s return on investment by looking at how it improves client retention, client acquisition, customer satisfaction and overall revenue.
Since 2014, Criteo’s performance advertising platform has delivered positive results for aCommerce clients – 600-per-cent increase in customer acquisition; a 270-per-cent increase in unique-visitor growth – higher than that from organic traffic; an overall 84-per-cent reduction in cost per acquisition; and an 800-per-cent rise in revenue for aCommerce clients.
“Criteo’s performance advertising technology drives actual, measurable results, which our clients value the most. As a powerful tool that directly generates revenue, it is a strong value-adding platform.
“We consider performance advertising to be a necessary component in e-commerce and we recommend its adoption to all our clients. Criteo’s quick response time and phenomenal level of support quality has also enhanced customer satisfaction, from a non-quantitative point of view,” said Sheji Ho, chief marketing officer of aCommerce.
Consumers are frequently researching and browsing products on smart phones and tablets, before completing purchases on desktops or laptops, or vice versa. With a significant amount of Criteo’s client traffic in Southeast Asia already browsing products on mobile, and that number set to increase this year, aCommerce predicts that mobile commerce will reach a tipping point in 2015.
As a result, it considers a cross-device advertising solution as a good option to have.
“The current trend is multi-device usage. Once implemented, Criteo’s cross-device technology can engage the same user across his or her PC and mobile devices. Whether Criteo’s algorithm eventually converts on desktop or mobile, it doesn’t matter.
We have no bias toward any specific channel, as long as it works and shows worthwhile potential for us and our clients. Our focus is on positive end results,” added Ho.