Phrae has a sweet plan to draw tourists

Governor Sak Somboonto said the province has launched a new campaign called “Unseen in Phrae” as the key marketing tool to encourage Thai and foreign tourists to spend their holidays in the province during high season, which runs from December to February.
He said the province hopes to welcome 800,000 visitors during the three-month period, up from 700,000 last year.
“During the high season, we expect tourists to generate a total income of Bt2 billion,” he said. The province also expects to receive about 2 million visitors for the entire year.
According to Sak, at least four main tourist attractions and products will be promoted ahead of the peak season: Thai Sakura natural flowers; a local OTOP fabric known as “Pha Mor Hom”; honey road; and a new agricultural site in Rong Kwang district.
Thai Sakura, a natural flower with pink blossoms, can be seen only in cool weather.
“Pha Mor Hom” is a local OTOP fabric product that is being promoted in Bangkok and overseas. The province has hired 30 designers from across the country to re-create and design this local product for commercial purposes. Producers of “Pha Mor Hom” believe the products will have an international appeal. The “honey road” is a term that was coined because of the abundance of honey in the province. Tourists with a sweet tooth can easily find the sweet nectar all over the region.
The final attraction is a new agricultural site in Rong Kwang district, featuring 20-square-rai of farmland. The project was built at a cost of Bt20 million and will be completed in September.
Currently, Phrae province has 2,000 hotel rooms in which to accommodate tourists. But many visitors prefer to bring their own tents during the cool season and camp under the stars.