Siam Center offers unique shops first found in Kingdom

“We are conducting a thorough study on the behaviour of all of our targeted clientele. This is to find a way to meet the needs of customers perfectly, which will make a substantial impact on sales of tenants’ shops in Siam Center,” Chanisa Kaewruen, deputy managing director for marketing events and business relations of Siam Piwat, which runs Siam Center in downtown Bangkok, said yesterday.

The study will be used in deciding what new shops to introduce to suit the needs of key targeted customers, especially working young adults who care about regular exercise and possess purchasing power. 

“To satisfy our customers who love to be healthy and stylish at the same time, we have introduced Under Armour, an American brand selling sports clothing and equipment,” she said.

Under Armour is a joint venture of Triple Pte and Sport Revolution. The store extends through an area of more than 200 square metres on the first floor. Since the opening of the first branch in August, it broke the sales record for branches in Asia during a new shop opening.

Another segment that Siam Center cares about is those fond of seeking superb restaurants, especially chic cafes for social gatherings, Chanisa said. 

Since the number of such customers is constantly rising, the company has added a “concept cafe” called Think Cafe on the first floor. 

Highly acclaimed on social media, this dessert shop has opened its latest branch in downtown Bangkok and offers not only delectable desserts and signature drinks but also the exclusive “Absolute Siam” menu, she said. 

Since opening its doors on August 15, Think Cafe has won popular acclaim among a clientele that enjoys looking for new cafes. 

Siam Center has adopted a strategy to persuade new customers to spend money in the shopping mall, having realised the growing popularity of brand-name designers’ fashions in Asia. 

A-Very-Wear is the first Asian designers’ pop-up shop in Thailand, gathering leading Asian designer brands all under one roof on the first floor. 

This pop-up shop offers a selective range of design items with its slogan “A piece that is very you to wear”. A-Very-Wear offers both apparel and accessories created by 15 leading Asian designers from South Korea, Japan, Singapore, Hong Kong, Indonesia and Taiwan. 

Since its opening on August 19 it has fascinated fashion-conscious Thai customers and attracted foreign tourists interested in fashion products created by leading Asian designers, Chanisa said. 

Thanks to its proactive strategies – destined to work in wide and different aspects – which aim for the needs of a targeted clientele, Siam Center also revs up with the use of astute marketing plans, she said. 

The company is sure that it will persuade both local and foreign shoppers to spend in the shopping mall, expecting a rise of 15 per cent from shoppers totalling about 80,000-100,000 per day. The company will be certainly able to push up sales of shops to match the goal set this year, she said.