Bangkok’s luxury condo rising to rival Dubai and Singapore as developers rush to launch ultra-luxury condominiums
Bangkok emerges as Asia’s next luxury property hub, with record-high condo prices and global developers reshaping the ultra-luxury skyline.
As global cities race to elevate living standards through world-class architecture and design, Bangkok is entering a new era as Southeast Asia’s luxury real estate hub. The city’s ultra-luxury condominium market is rapidly expanding, setting new benchmarks for price, location, and design quality — now comparable to Hong Kong, Singapore, and Dubai.
Despite global economic headwinds, demand among high-end buyers, especially UHNWIs, remains remarkably resilient. Bangkok’s property boom is no longer confined to super-luxury houses — the ultra-luxury condominium has become the most dynamic and competitive segment of all.
A Booming Market Defying Economic Trends
Phattarachai Taweewong, Director of Research and Communications at Colliers Thailand, revealed that over the past decade, Bangkok has seen the launch of more than 6,625 ultra-luxury condo units priced above 300,000 baht per sq.m., with a combined development value exceeding 205 billion baht.
Although the market slowed between 2019 and 2023 due to COVID-19, it rebounded strongly in 2024 with 958 new units launched, and more than 1,000 additional units expected between late 2025 and 2026 — underscoring developers’ confidence in the high-end market.
A milestone moment arrived as several luxury projects achieved record prices of 1 million baht per sq.m. for the first time in Thailand. The Porsche Design Tower Bangkok, with units valued at over 1.4 billion baht, exemplifies how luxury has evolved beyond aesthetics into a symbol of status and lifestyle identity.
“Today’s luxury condominiums aren’t just property investments — they’re investments in experience and image.”
Prime City Locations Remain Red Hot
Bangkok’s core districts — Sukhumvit, Thonglor, Wireless Road, Chidlom, and Sathorn — continue to dominate as super-prime areas, offering unmatched access to lifestyle amenities, connectivity, and long-term value growth. These zones have attracted a wave of billion-baht condominium launches, propelling Bangkok’s high-end market onto the global stage.
“Land prices exceeding 4 million baht per square wah in Wireless Road are no longer unimaginable.”
Meanwhile, Chao Phraya Riverside has regained popularity among buyers seeking serenity and exclusivity, with landmark projects such as The Residences at Mandarin Oriental and Banyan Tree Residences Riverside offering river views, generous layouts, and refined design.
Emerging “Eastern Fringe” areas such as Ekkamai, Rama IV, and On Nut have also gained traction among investors looking for growth potential and value — offering room to grow in Bangkok’s evolving luxury landscape.
New Ultra-Luxury Launches Ahead
Late 2025 will mark another vibrant phase for Bangkok’s ultra-luxury market, with several iconic projects scheduled to launch, including:
- Still Sukhumvit 20 by SC Asset and Tokyo Tatemono (฿6 billion, 124 units)
- InterContinental Residences Bangkok Asoke by CG Capital (฿5.5 billion, 88 units)
- Swire Properties (Hong Kong) and City Realty’s joint development on Wireless Road (395 units across two towers)
“These projects highlight not only construction quality but also partnerships with world-class brands — signalling Bangkok’s arrival on the global luxury real estate map.”
New Entrants Join the High-End Race
While established developers like Sansiri, SC Asset, Ananda, Quality Houses, and Noble still dominate the sector, newcomers such as CG Capital, 1.6 Development, Real Asset, and Nai Lert Park are adding creative flair — each bringing unique brand DNA and design philosophy to the market.
“The new era of ultra-luxury isn’t defined by price ceilings, but by personal identity and the art of living.”
Bangkok: Asia’s Next Luxury Hub
Bangkok is now evolving from a global tourism destination into a world-class luxury property hub, standing shoulder to shoulder with Asia’s elite cities.
“Hong Kong has The Peak. Singapore has Marina Bay. Now Bangkok is building its own landmarks of luxury.”
With genuine demand, quality craftsmanship, and growing investor confidence, Bangkok’s ultra-luxury condominium market is not just surviving — it’s thriving, setting a new benchmark for design, prestige, and exclusivity in Asia.
