The next big leap with iOS 5

The worst-kept secret in the IT industry is that the iPhone 5 is coming out this year. And with the shiny new hardware comes the next generation of operating system, the iOS 5.
Many improvements have been made to the iOS code base, and one of them is deep integration with Twitter. Many analysts believe this collaboration could be the next big thing.
Let’s take a look at Twitter. Jack Dorsey launched the micro-blogging site in July 2006 and it rapidly gained popularity. There are 200 million users this year, generating more than 200 million tweets per day. To some, it is the SMS of the Internet.
Apple and Twitter engineers have been working together for quite some time to integrate their services within the OS. Many apps have been rewritten to include “tweet-ability”, such as Camera, Photos, Safari and Maps.
That integration also extends to Contacts – you’ll be able to link your contacts to their Twitter handle and keep their information updated accordingly.
With this deep integration into the iOS, Twitter has expanded its reach further than ever. As the second-most popular mobile operating system, iOS  has nearly 38 million users in the US alone.
With an iOS-based device like the iPhone and iPad, people can tweet whatever, whenever and wherever they want. Like the old saying, the value of the network is proportional to the square of the number of users connected within the system.
Meanwhile Twitter has just acquired Julpan, a start-up that analyses the way people share information on the social Web, with the goal of delivering fresh and relevant content to users. What if it can send the aforementioned information right to the hand, literally, of the iPhone users? It would take “targeted advertising” to the next level.
We all know that Google is the world’s most popular search engine, but be aware also that the rapid-growth area is in real-time searches. Where is there a better example of people willingly sharing everything they see, hear and feel than on Twitter?
And, in case you didn’t know, Apple’s iOS and Google’s Android have been fiercely competing in the mobile arena for quite some time.
So this cooperation is win-win for both Apple and Twitter. Only time will tell what lies beneath the tip of the iceberg.