In Seoul, Blokes and their bags
South Korean men admit they too get excited about a Mulberry
MEN’S BAGS have become more than a practical means of carrying belongings. They are now much more like accessories, fashion statements or reflections of a man’s identity.
In step with changing perceptions about the nature of men’s bags, the Simone Handbag Museum on trendy Garosu-gil in Seoul recently opened a small exhibition to examine the relationships between men and bags.
“Bags have become a style accessory, no longer a practical carrier,” says Suh Jin-suk, director of Loop, the museum’s contemporary-art area, and curator of the “Bag is History” show.
“I think bags are one of the fashion items with which modern men express themselves. It is an artistic tool used to reveal your identity. Now it’s not only women who try to match bags to their daily outfits. I for one have dozens of bags to choose from to complete my style.”
The exhibition, which continues through March, focuses on the hidden role of bags as items used to form relationships with people. In the first section, GQ Korea editor-in-chief Lee Chung-geol tells anecdotes about his bags.
For him, a variety of bags, from backpacks to travel bags to tote bags, serve as stepping stones in tracing his memories of events involving friends.
One of them, a black square shoulder bag, reminds him of K-pop superstar Bae Yong-joon, who exchanged the bag for a watch that Lee bought at the Museum of Modern Art in New York.
Surprising as it may sound to those who consider bags to be fashion items capable of thrilling only women, Lee says he was really excited to spot a certain Mulberry bag displayed in a department store.
The second section features a video produced by artists 275C and Plaplax. They present images of high-profile male actors, musicians and even politicians holding bags. David Letterman, the Beatles and South Korean politician Ahn Cheol-soo are among them.
The exhibition elicits comments on bags or answers to questions asked by GQ Korea’s Lee on his Twitter account, such as, “What bag has been the most memorable in your life?” Answers can be composed on a typewriter and posted on the exhibition walls for visitors to read.
Carry on, fellows
<“Bag Is History” is in the basement gallery of the Simone Handbag Museum on Garosu-gil, Sinsa-dong, Seoul.
< Find out more at www.Simone|HandbagMuseum.co.kr.
