At Modernform, the perfect fit
New brand my kitchen means the furniture (for any room) is organised to match your space and needs
HERE ARE all sorts of showrooms with beautiful furniture, the variety of designs and the use of modern technology sure to allure. But often there’s a problem – what if those gorgeous pieces don’t quite fit your home?
And that’s why there’s been a boom in customisation.
Consumers are increasingly drawn to products that express something about their individual personalities, adding to the surge in interest in custom-made furnishings.
One firm that’s front and centre in the new trend is Modernform, which has transformed the “customer-centric” concept into the brand called My Kitchen. It has furniture and decor to suit every customer’s needs in terms of space, design, budget and lifestyle.
Modernform Group assistant vice president Kittipong Wanapinyosak points out that the firm has really been “customer-centric” ever since its founding 35 years ago. The focus is on meeting customer specifications rather than matching the buyer to what’s manufactured en masse, he says.
My Kitchen is a genuine business innovation, Kittipong says – furniture custom-built for both home and office.
“More individualism and the mix of cultures between the older and younger generations, as well as the rise in the digital world, are the driving forces for change in the furniture market. It’s a challenge for designers because the customers are more involved in the design process than ever before.”
While Modernform hasn’t yet officially launched the My Kitchen brand, the products and services are already available at the showroom, offering customers a chance to experience the new concept.
Kittipong explains that, in terms of design, Modernform emphasises content and configuration. The contents of any given package can be adjusted to fit a particular space, budget and preferred style. Another factor might be how much you use your kitchen.
Generally, customers prefer to buy a whole new kitchen set, and My Kitchen lets them create their own. There are different styles – modern classic, modern contemporary or modern mid-century, in vintage, natural and metro looks – but you can swap around materials, configurations, storage volume and colours to meet your own requirements and personality.
Wardrobe design is also customisable. The basic structure follows the same concept as the kitchen set, though space is obviously a more important consideration. This is “organised furniture”, Kittipong says. You can design your own storage compartments for clothes that fit your available space.
And the Agalico structure can also make the wardrobe a display case, an entertainment area or a workplace. A walk-in closet can become a “boutique room”. Plus, you can have a favourite photograph printed on the wardrobe door, which is also a great way to customise a wedding gift.
“We’ve move beyond just beauty,” says Kittipong. “We align with the customer’s home behaviour and engage them in every step of the interior-design journey. The Modernform showroom provides multiple options so you can envision what your new space will feel like, not just what it will look like.”
The Gesture chair is quite remarkable. Inspired by the movement of the human body and designed for the way people work today, the Gesture is the first chair that supports the sort of interaction necessitated by today’s technology.
It features a system of synchronised interfaces that are intuitive to adjust, easily matched to any given posture. The back and seat move as one with the user so there’s continuous support. The back cradles the user, no matter the posture or device being used. It supports the arm’s full range of motion.
The seat is comfortable right to the edges, flexible at the perimeter so you can perch in any way you’re comfortable and there’s no obstruction. Nor does it matter how big or small you are! And, if you spend a lot of time on your smartphone, the chair adds to the convenience and comfort.
