Adding |a sparkle |to life
De Beers unleashes its Forevermark diamonds on Bangkok
KNOWN THE WORLD over for its exceptional diamond jewellery, the De Beers Group recently introduced its Forevermark diamond brand to Thailand with the opening of a counter at Siam Paragon.
Unyarat Pornprakit, chief executive officer of Jubilee Enterprise, threw a party to celebrate its arrival, drawing such A-listers and celebrities as Achara Umpujh, Nathasedh Poonsapmanee, Yumi Kiangsiri, Jirawan Chairungruang, Sasamon Sanguansin, Jareyadee Ple Spencer, Jay Spencer, Prachayamon Buranasiri and Sorat Amata-yakul.
Forevermark is recognised globally for its quality and grading standards. Through the very strict selection and grading process, each diamond bearing the Forevermark name is guaranteed to be beautiful and responsibly sourced. As further proof of quality, all the brand’s diamonds bear the Forevermark inscription, which is made through a patented technology from the De Beers Group.
Fewer than one per cent of the world’s diamonds is considered worthy of the Forevermark inscription and these are turned into exquisite jewellery by a design team based in Milan.
Unyarat says she plans to open some eight to 10 shops this year and will offer these world-class diamonds at prices ranging from Bt10,000 to Bt100,000.
“The brand is well-known amongst tourists as Forevermark now has 1,600 boutiques spread over 36 countries. The service is also remarkable, and Thai customers can receive service at any of the 160 Jubilee counters boasting the Forevermark brand. The designs are modern so the jewellery pieces will appeal to young people too,” she says.
The highlight of the party was the presentation of two Forevermark collections: the Forevermark Setting Collection and Encordia Collection. Both were presented to guests by model Kimberley Anne Tiamsiri.
The exclusive Forevermark Setting collection is designed to reveal the full beauty of a Forevermark diamond. Timeless, its unique four-pronged mount and secret piercing offer an extra precious promise.
The Encordia collection, meanwhile, embodies the symbiotic relationship between diamonds and stories by symbolising the unique and emotional bond between two people. The elegant knot crafted in a sleek and smooth loop of gold or platinum, represents the enduring bond between people, which is sealed by a beautiful Forevermark diamond that holds the knot in place, keeping it always secure.
