The guys behind the DKNY woman
The American clothing brand trusts its future to an award-winning design duo
New York-based clothing brand DKNY presented its spring-summer line at Club21 Thailand in the EmQuartier mall recently, pooling the talents of both of its new creative chiefs.
And the letters DKNY are front and centre in the sales campaign, complete with a new logo.
Company founder Donna Karan has put two bright talents in charge, Dao-Yi Chow and Maxwell Osborne, tasked with “building a seamless brand experience across design, digital, marketing, architecture and brand messaging”.
Chow and Osborne shared the honours as Menswear Designer of the Year in 2014, when the Council of Fashion Designers of America paid tribute to the clothing brand Public School they launched and still run. They’re both New Yorkers and DKNY says they represent “the very essence and energy of the city”.
“DKNY was always part of the landscape of this city in our formative years as designers,” Osborne and Chow say in a press release. “It’s one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about – energy, disruption, new thinking and transcending all boundaries.
“We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic American brands, created by Donna Karan, a true inspiration.”
Feted for their men’s clothing two years ago, the duo now turn their attention to “the DKNY woman”.
“Her style empowers and defines her,” the brand says. “Her thoughts and actions speak louder than her clothes. She embodies the new generation of powerful women through her essence with nuance, emotion and complexity. She’s a multidimensional woman who balances all versions of herself with DKNY.”
