Top Jr NBA participants from Southeast Asia to watch live NBA Game
The National Basketball Association (NBA) and Royal FrieslandCampiuna (FrieslandCampina) announced recently that for the third consecutive year, Jr. NBA All-Stars from Southeast Asia will travel to China to watch a live NBA game as part of the initiatives
Ninety Jr. NBA All-Stars from Southeast Asia – boys and girls ages 10-14 – will attend NBA Global Games China 2016 presented by Master Kong in Shanghai on October 9, featuring the Houston Rockets and the New Orleans Pelicans playing a preseason game at the Mercedes-Benz Arena. The participants from Indonesia, Malaysia, Philippines, Thailand and Vietnam will be joined for the first time by Jr. NBA Singapore standouts following the program’s introduction to Singapore earlier this year. As part of their visit to Shanghai, the boys and girls will also meet with NBA players and legends, receive additional basketball training and tour the city.
“Our Jr. NBA All-Stars will once again embark on an unforgettable journey where they will get to experience a foreign country, take part in advanced basketball training and watch a live NBA game, all while engaging with their counterparts from Southeast Asia,” said NBA Asia Vice President, Global Partnerships & Events Francesco Suarez. “This gathering creates lifelong memories and friendships for our participants, and we will continue providing even more youth with opportunities like this in the years to come.”
Ms. Pimjan Vimuktanonda, Marketing Director, FrieslandCampina (Thailand) PLC, said, “FrieslandCampina succeeds in spreading the benefits of sports and good nutrition to thousands of youths in Southeast Asia. In Thailand, jr.NBA presented by Foremost received great feedback from Thai youths no less than the other countries in ASEAN. Foremost, as the main sponsor, is determined to partner with NBA and continually supports the program via Drink Move Be Strong initiative that allows Foremost, the Dairy market leader, to educate the general public about the importance of the dairy and exercising for nutritional sustainability in Thailand.”
The Jr. NBA is presented by Royal FrieslandCampina in Indonesia, Malaysia, Philippines, Thailand and Vietnam through its Frisian Flag, Dutch Lady, Alaska and Foremost brands and is conducted in partnership with Sport Singapore in Singapore. Promoting the importance of regular physical activity, participants are trained in the fundamentals of basketball and learn the importance of the Jr. NBA’s core values, including sportsmanship, teamwork, a positive attitude, and respect. To date, the program has reached more than 1.5 million children, parents and coaches across Southeast Asia through camps, clinics, and NBA Cares community outreach activities, and aims to reach five million children by 2020.
Fans can visit the official website at www.jrnba.asia for more information on the Jr. NBA programs in Southeast Asia. “Friend” the NBA’s official account on LINE by adding @nba_global. Follow the NBA on Facebook at www.facebook.com/nba and Twitter at @NBA for all the latest news and updates. For all things NBA, visit www.nba.com.
