Hide behind Hermes ‘glamouflage’
The goodies on sale at a Valentine pop-up store comprise a novel dictionary of affection
IF A PROPER display of love during this most romantic of months requires a gift of jewellery, the Hermes pop-up store in Siam Paragon’s Hall of Fame should be your first destination.
The dazzling exhibition of gems, jewellery and fashion accessories is part of a sales campaign called “Hermesistible”. You have to get there by Wednesday, though – the shop pops back down the day after Valentine’s Day. Your best amorous intentions will vanish in a pop.
Hermes explains that Hermesistible offers “an illustrated bilingual dictionary of moods for one to enjoy its fun and playful brand identity”.
The specially contrived words include “Timidand”, a noun defined as “hiding shyness behind expressive hands”.
“Unflockability” refers to being “resolutely opposed to following the herd”. “Cookiesteria” is “the insatiable urge to find your future inside fortune cookies”.
“Egosportitude” is the word for “centre-court narcissism, where every serve is an opportunity to vogue”. And “glamouflage” alludes to “the art of camouflaging a defect with a deftly placed jewel”.
Consider yourself educated. Now go and invent your own language of love.
