THURSDAY, March 28, 2024
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Mystery and magic in Amsterdam

Mystery and magic in Amsterdam

Heineken takes three lucky EDM fans to Holland for the Mysteryland festival

Heineken launched its new campaign to take fans of the popular Dutch beer brand on a journey beyond music with a party last Saturday night at Rockademy.
The Live Access campaign is certainly getting off on the right foot by taking three lucky individuals to experience with “Mysteryland”, an electronic music festival in Haarlem, about 20 kilometres from Amsterdam over the August 26-27 weekend. 
“It’s fair to say that Heineken is not only offering its fans music to listen to, but also unprecedented and unrivalled music experiences that tick all the right boxes and suit all tastes,” Pattapanee Ekahitanond, Heineken marketing manager at TAP Group, Heineken’s distributor in Thailand, told XP.

 

Mystery and magic in Amsterdam


“While music activities in 2017 have become somewhat repetitive and routine, Heineken continues to elevate its music experience offerings to another level with the launch of ‘Heineken Live Access’, which will take some lucky fans to experience Mysteryland, a premier global music festival held annually in the Netherlands.” 
The high-energy Mysteryland is on the bucket list of almost all festivalgoers. Its distinct theme is all about “Peace, Love, and Music” while the vast venue of the festival allows audiences to loosen up, be entertained, and enjoy a truly superior music experience.
Mysteryland is celebrating its 24th edition and offering 250 DJ’s and live acts spread over several stages with a wide variety of styles, with performances by the leading artists in house, techno, deep house, hard style, hardcore, drum ’n bass, hiphop, trance, trap and disco. Each part of this musical journey is set against a surreal backdrop of state-of-heart stage designs. Artists participating this year include Deadmau5, Alesso, Armin van Buuren, Axwell A Ingrosso, Above & Beyond, Alok, Charming Horses, Yellow Claw, Benny Rodrigues, Digital Farm Animals, and Made in June.
Wongsatorn Kwantham, aka DJ Map, served as emcee during the launch party, introducing local personalities rapper Patsarakorn “Pok” Chirathivat, model Kanticha “Ticha” Chumma as a fashionista and model, and party organiser Trasher Bangkok, who will be heading to Amsterdam along with the three winners.

 

Mystery and magic in Amsterdam


“First, we are very thankful that we were chosen as the Thailand representatives and are really looking forward to sharing our experiences from the Mysteryland festival with everyone in Thailand. We hope to be inspired by this uncompromising music experience for our upcoming parties, which we promise will be more different, entertaining, and exciting,” said the leader of the Trasher Bangkok Group.
“I’m very happy to take part in this journey with the Heineken Live Access campaign. The idea of taking a trip with Heineken is magnificent. I love travelling, particularly to attend music festivals, and I always get inspired when I travel abroad. So I’m sure that this trip will be tremendously inspirational in helping me to keep making and improving my music,” Pok Patsarakorn added.
“I’m very excited as I’ve heard of this amazing music festival for a very long time and I have to thank Heineken for initiating this exclusive campaign. Personally, I have a tremendous passion for fashion and showing distinctive styles. I believe that going to a music festival in a perfect outfit will help take the festival to another level. Mysteryland is definitely going to bring together a cool and fashionable group of people so I can’t wait to look sharp for this event and proudly represent both Thais and Heineken,” noted Ticha.


Access to the stage

- Be part of the Heineken Live Access campaign at Mysteryland over August 26 and 27 at Facebook.com/Heineken and instagram@heineken_th.
 

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