Landmee dazzles with neon vintage style

The launch, with “Rebel Girls” as its concept, drew a posse of celebrities to Benedict Studio, including Nataporn Temeerak, Chermarn Bunyasak, Pattarasaya Kruesuwan, Wiritipa Pakdeeprasong, Violet Wautier, Ploy Horwang and Not Panayanggoon.
Mee looks set to build on the success of last year’s “Love Story” line with another appealing collection featuring meticulous cutting and her signature embroidery. The clothes lend themselves readily to mixing and matching.
The marbletone venue was decorated in an elegant and minimalist style with chairs lining both sides of the room, draped with Tshirts in the same neon colours of the collection. 
Mee gathered inspiration from French and British postcards of the late ’60s to mid’70s. It was a time when women did far more than dress up for afternoon tea as their forebears had done. They played sports and did so competitively too. These were the “rebel girls” of the 20th century. 

The vintagestyle details in the clothing are a new venture for Landmee. Dresses and sportswear (tennis apparel, swimsuits and racing overalls) with distinctively retro looks meet streetwear that also hints at musical memories from the ’70s and ’90s. 
Among the more remarkable pieces are a highslit jumpsuit dress and short jumpsuits, carried over from previous collections but noticeably dissimilar. 
The emphasised neon violet, pink, blue, yellow and green gives the clothes a fun and lively yet relaxing sweetness. Made with sportswear fabric that lends itself well to clever cutting, they’re designed for active use, too.
“I used neon colours to make dressing up more fun,” Natedao said. “I used sportswear fabrics and parts of sport shirts at the collars and wristbands to create new designs for dresses. You don’t have to use only chiffon fabric or some other floating, light fabric. We can use sportswear material to mix and match in dressmaking.”
Landmee has a store on the second floor of Siam Square One.