Marimekko makes a splash
The much-loved Finnish brand showcases its ready-to-wear and home decor collections at its charmingly renovated store
A favourite brand with Thais, Marimekko recently launched its autumn-winter collection in an exclusive preview at the newly revamped Marimekko Flagship store at CentralWorld.
The event, which was organised by Tanachira Group, featured models in modern folklore-inspired silhouettes, the rich colour palette offering a vivid dialogue between contemporary prints and iconic archive patterns from the 1950s and 1960s.
The new ready-to-wear collection was presented at Paris Fashion Week early this year and immersed fashionistas in Marimekko’s art of print making. The clothes highlighted Marimekko’s philosophy of craftsmanship, timeless style and functional design, represented through selections of ready-to-wear, handbags and accessories. The company’s own textile printing mill in Helsinki serves both as a factory and as an innovative hub for Marimekko’s creative community.
The brand’s signature prints include the iconic Unikko, Piccolo, Tiiliskivi, Kivet and Jokeri.
Festive materials such as velvet and silk are combined in the collection with unexpected details in metallic colours that add joy to everyday life and festive moments alike. The preview included showpieces designed especially for the event.
The new store, with its simple decor and wooden panelling contrasting with vibrant palettes, marks the essence of true Scandinavian design and lifestyle through a “retail meets gallery” concept. Guests included MR Chantaraladda Yukol, Piyada Nanta, Navadee Mokkhavesa, Disaya Koragotchamas, Pasinee Kongdechakul, Aranichaa Krinnachai along with millennial influencers Napassanan Sirindasuphasiri, Priya Sangkhachinda and Anon Chinpilas.
Displays of fashionable clothes, bags and accessories are showcased in the ready-to-wear corner, representing the free flowing organic yet systematic shapes of the pre-autumn collection. The space is bathed in warm white light, reminiscent of the scent of a Scandinavian autumn and winter.
The home section, which groups selections of Marimekko homeware, is designed to resemble a living room with pantry attached and is arranged in such a way as to inspire customers to mix and match their own spaces in accordance with the brand’s authentic Scandinavian style.
The home products themselves draw on the iconic archive pattern Raksimatto.
