A sense of scent

LEADING Italian brand Miu Miu joins other top designer labels on the fragrance market with the launch of its namesake perfume by Daniela Roche Andrier, who is known for her creations for the house of Prada, Miu Miu’s big sister.
A master of the counterintuitive, designer Miuccia Prada mixes the common and the ultra-refined to create something surprising and knowing yet never contrived. Drawing on Prada’s inspiration, Andrier has created a study in contrasts. She starts with an elegant, sensual lily of the valley, real jasmine, real rose absolute then adds synthetic green notes. The soft and fresh scent is set against the deep wood and pepper tone of akigalawood, an extract of patchouli. The akigalawood adds a brooding mystery to the subtle floral sparkle and the surprising combination feels natural and timeless. The effect created by the multi-faceted process is utterly contemporary and the effect is both scintillating and a little defiant – very Miu Miu.
Beyond that, the story of Miu Miu fragrance is being portrayed by Stacy Martin, a talented actress with a playful intelligence that is the essence of the brand. Her style is the embodiment of the perfume’s qualities, at once delicate and forceful, refined and raw, demure and outrageous.
Like the fragrance itself, the bottle is reminiscent of Miu Miu’s signature matelasse and comes with a white matte collar that’s simultaneously traditional and pop. The translucent red disk gives a playful quality with the warm tone complementing the cool of the bottle. The overall effect is youthful and feminine but also that of a slightly exaggerated elegance; a vaguely remembered dream re-rendered in vivid Technicolor.

- Miu Miu Eau De Parfum this month exclusively at Siam Paragon Department Store and Emporium Department Store and in November at Central Chidlom and Miu Miu Boutiques. It comes in three sizes: 30 ml (Bt3,100), 50ml (Bt4,000) |and 75ml (Bt4,900).