The colour of learning

FEW OF us associate the Internet with our hair stylists yet help in finding gorgeous hair colours and styles to suit is today just a click away for the hairdresser thanks to three new applications recently introduced by the Schwarzkopf ASK Academy – the Hair Expert, Essential looks and House of Colour Apps.
The established brand has been in Thailand for more than four decades and with more than 600 staff here, considers the kingdom the logistics hub for its beauty care line. It also has been running its Schwarzkopf ASK Academy here for the last 15 years and, according to Tim Petzinna, president of Henkel Thailand, trains more than 2,000 hair stylists every year.
“We provide hairdressers not only with the technical skills but also the business skills they need for professional success. Each salon is a little company itself,” he explains.
“ASK stands for Attitude, Skills, and Knowledge or, as we often say, for heart, hands, and head. Attitude comes from the heart, you need good skills and that’s more hands on, and being successful comes through knowledge or what’s in the head. We offer hairdressers the most convenient, inspiring, and motivational education in town with face-to-face training, seminars, in-salon experience and coaching. And now we’ve expanded those services to encompass online, mobile, and e-learning.”
The new module “Hair Expert” application by Schwarzkopf Professional offers specialised solutions for every client’s unique set of needs and wishes and is considered a holistic tool that supports hairdressers day-to-day within the salon. There are four functions. The Expert Diagnosis helps identify individual hair profiles and recommends home regimes. The Client Database focuses on hairdressers and their clients and connects them through more than just business. Cloud-based synchronisation helps them to keep track of their mutual history and improves the consultation process. The Brands and Technologies instruction improves expertise through a detailed overview, and the Therapies support hairdressers’ services with tailor-made therapies and ideas to make their clients’ salon experience special.
The “Essential Looks app” is like an exclusive portal to the latest trends at the fashion weeks of New York, London, Milan and Paris and brings them straight to a mobile device or iPad. The features includes all the detailed information on products and services – in the form of images, text and video content – that are needed to create these amazing looks.
The House of Colour app is a multi-functional assistant developed by colourists for colourists. It also has four functions including creating colour formulas based on clients’ profiles, individual needs and desires. The easy-to-use Client Management; stores information and colour history and allows photos to be added.
“We develop the essential looks internally for two collections a year then inform our business partners and hairdressers. As a market leader in colouring, we are very proud of our premium quality, which has earned us a great reputation. That ensures we have a new module every year, says Petzinna.
There is no charge for the ASK Academy nor for its applications, with hairdressers and salons treated as business partners.

- Download the app now to discover even more functions, and become a part of the revolution in hair care with the Hair Expert App or visit EssentialLooksCollection.com.
- For more details of the apps, go to iTunes.