ONYX Marks 60 Years with Strategic Grab Travel Alliance

ONYX Hospitality Group Marks 60th Anniversary with Strategic Grab Partnership to Enhance Guest Experience

Marking a major milestone in Thailand’s hospitality sector, ONYX Hospitality Group has officially kicked off its 60th-anniversary celebrations under the campaign theme "More of What You Love." To elevate the guest journey, the group has entered into a strategic partnership with super-app giant Grab, seamlessly fusing premium accommodation, local mobility, and culinary experiences across Thailand.

The initiative spans ONYX’s core brand portfolio—including Amari, OZO, Shama, and Oriental Residence—offering a connected ecosystem designed to add tangible value to every stage of a traveler's stay.

Key Pillars of the Partnership
1. Integrated Mobility & Exclusive Savings
To streamline local travel, guests can access discounted rides across Thailand through the Grab application using the promotional code ONYX60.

Offer: 15% discount (up to THB 100 per ride) on participating Grab services (excluding GrabTaxi).

Availability: Capped at 2 redemptions per user, with 700 total daily redemptions through July 31, 2027.

2. Enhanced Culinary Horizons
Expanding into food and beverage, the alliance incorporates over 20 ONYX Dining venues nationwide onto the Grab platform.

Grab Dine Out: Guests receive 20% off their first transaction at participating hotel restaurants and bars, followed by 10% off on subsequent dining visits.

In-Room & On-Demand: Select menus are integrated via GrabFood, catering to in-house guests and local food enthusiasts alike.

3. Dedicated Guest Transport Concierge Service

A standout operational innovation of this collaboration is the Guest Transport Concierge Service, powered by Grab. Hotel front-desk and concierge teams can now arrange and track rides directly on behalf of guests in real time.

To cater to diverse market segments - from solo business travelers to large family groups - ONYX properties offer tailored vehicle tiers, including GrabPremium, GrabCar, GrabSUV, and GrabVan:

Oriental Residence Bangkok

Vehicle Options Offered: GrabPremium

Target Segment: Luxury & Executive

Amari

Vehicle Options Offered: GrabPremium, GrabCar, GrabSUV, GrabVan

Target Segment: Leisure, Family & Business

OZO & Shama

Vehicle Options Offered: GrabCar, GrabSUV, GrabVan

Target Segment: Modern Travelers & Long-stay

Outlook for the Hospitality Sector
This multi-faceted alliance highlights an emerging trend in cross-industry collaboration within Southeast Asia's tourism ecosystem. By combining hotel infrastructure with digital mobility solutions, ONYX Hospitality Group is setting a new benchmark for convenience-driven hospitality.

The Grab collaboration represents the first in a series of strategic partnerships ONYX plans to roll out during its diamond jubilee year.