Suphajee Suthumpun took part in Ambassador for a Day 2026, sharing her experience through the TAM Model during an International Women’s Day 2026 event aimed at inspiring Thai girls to develop their potential.
On March 5, 2026, Suphajee Suthumpun, Minister of Commerce, attended Ambassador for a Day 2026, organised by the Embassy of Sweden in Thailand together with the United Nations Resident Coordinator in Thailand, the Embassy of Peru and the Embassy of Australia, in celebration of International Women’s Day. The event was held to inspire young women in diplomacy and international relations.
TAM Model highlighted as a path to success
In her speech, Suphajee shared experience from her work in multinational organisations, the Thai private sector and government service, urging young people to develop themselves through the TAM Model:
Think Big: set life goals and see the bigger picture
Act Small: break large tasks into smaller ones to make success easier
Move Right: drive work forward with the right timing and direction in line with the goal
Advice for women leaders: compete with yourself, not others
On stepping into leadership, the Commerce Minister said women should understand their own identity and self-worth, while also valuing family and making thoughtful decisions at important moments in life.
She stressed that there is no need to compete with others because each person’s life context is different. Instead, women should compete with themselves in order to become the best version of themselves every day.
Figures show Thai women stand out in public and private sectors
Suphajee also revealed notable data on the role of Thai women today:
In the public sector, women account for 72% of civil servants at the Ministry of Commerce, or 2.6 times the number of men.
In the business sector, women hold 41% of executive positions, while 42% serve as chief executives or managing directors — placing Thailand among the top countries in the world for female leadership representation.
At the end of the event, the Commerce Minister said the Ambassador for a Day programme was an important opportunity for the younger generation to learn from diplomats and international executives.
She encouraged Thai girls to build on the experience and grow into leaders who can play an important role for Thailand and for global society.