GMM Grammy to invest Bt6 billion
GMM Grammy, boosted by an increase in its digital-TV channels rating and the success of its home-shopping business - O Shopping - is able to invest more than Bt6 billion in its digital-TV business due to its strong financial position.
The company is confident that its core businesses of music and digital TV offer high growth prospects to drive corporate performance in the near future.
Last year’s revenue of Bt10.24 billion was driven by these core businesses, with the digital-TV market, which commenced in May, contributing Bt3.06 billion, or 30 per cent of income.
Music, media, movies, event management, home shopping and satellite businesses made up the remaining Bt7.18 billion. A strong 64-per-cent recovery was seen in GMM Grammy’s second-half performance, following a restructuring of the company’s business.
"In 2014, the company made a strategic move by refocusing on its core businesses, music and digital terrestrial TV, as well as divesting some non-core businesses. Those moves apparently resulted in improved performance," Boosba Daoreung, group chief executive officer, said yesterday.
The company’s digital-TV business, which comprises "one channel" (number 31 in digital, and 41 for satellite and cable) and GMM 25 (number 25 in digital, and 35 for satellite and cable) commenced first-phase operations in October.
New programmes on "one channel" featured, for example, the late-night drama "Songkram Nang Ngam", the prime-time dramas "Fan-Feung" and "Tiger" after news programming, as well as the game show "Sup’tar Party".
All of these programmes have received a highly positive response, driven a substantial increase in GMM Grammy’s channel rating, and resulted in advertising revenue increasing 80 per cent each month, said the CEO.
GMM 25, meanwhile, launched magnet programmes such as the popular series "Hormones: the series, season 2", "Club Friday: the series" and "ThirTEEN Terrors", which also received tremendous feedback from audiences, she added.
Both channels are also focusing on adding a range of quality programmes – variety, game shows, dramas, series and informative news – in order to boost customer satisfaction even further, said Boosba, adding that the company firmly believes both channels will attract huge audiences in a short period of time.
