PAÑPURI Introduces Care Eau de Parfum REDEFINED

PAÑPURI, the acclaimed Thai niche fragrance and holistic wellness brand, introduces Care Eau de Parfum, a new alcohol-free collection for skin and hair that offers a more intimate expression of fine fragrance. Designed to deliver lasting scent in a lighter, more breathable form, the collection brings together fragrance, daily ritual, and care for the body in one gesture.

For PAÑPURI, fragrance has always belonged to care. It has lived in the pause before the day begins, in the atmosphere of a room, in the private gestures that help the body return to itself. Care Eau de Parfum carries this belief further through a skin- and hair-caring formula that wears close, feels weightless, and remains present for hours.

At the centre of the collection is the idea of What Stays.

A scent begins in the air, then finds its most personal life on skin, in hair, and in the moments when it returns throughout the day. Care Eau de Parfum is created for this rhythm. Alcohol-free, softly diffusive, and long-lasting for up to 6 to 8 hours, each fragrance stays close to the wearer with a presence that feels intimate, clear, and enduring.

 

Close to the skin, close to the self.

The collection introduces ten fragrances composed as inner memories. Clear in the morning, softened by the body, and still present when noticed again hours later.

 

A long-lasting alcohol-free formula

Care Eau de Parfum is developed with PAÑPURI’s first alcohol-free Eau de Parfum formulation. Water-based, crystal-clear, and non-sticky, the formula offers the longevity of fine fragrance in a softer, more skin-conscious form.

 

Redefining Eau De Parfum

Traditionally, Eau de Parfum has been defined by projection, longevity, and intensity. Care Eau de Parfum introduces a different perspective. Created as PAÑPURI’s first alcohol-free Eau de Parfum, it expands the role of fragrance beyond scent alone. Its water-based formula is designed for skin, hair, and body, allowing fragrance to be worn in multiple ways throughout the day as a ritual of care.

The scent diffuses gently and remains present for up to 6 to 8 hours, creating a lasting trail that stays close to the body. Its breathable texture allows the fragrance to be used on pulse points, through the hair, or over the body as part of a daily ritual. The result is a new expression of fine fragrance — one that not only scents, but cares.

The formula is enriched with three active ingredients selected for their skin- and hair-caring properties. Organic Aloe Vera Water helps support hydration. Vegan Ceramide derived from rice helps reinforce the skin and hair barrier. Sugar Cane Complex, a silicone alternative, leaves a silky and smooth touch. In keeping with PAÑPURI’s ZeroList™ standards, the vegan formulation is made without alcohol, animal-derived ingredients, sulfates, parabens, PEGs, mineral oils, or silicones.

Three ways to wear

Care Eau de Parfum is designed to move naturally through the day.

• As an Eau de Parfum, it may be applied to pulse points for a scent that stays close to the body.
• As a Hair Mist, it may be sprayed onto mid-lengths and ends, allowing fragrance to move softly with each gesture.
• As a Body Mist, it may be applied to dry or slightly damp skin for lasting scent and a smooth, hydrated feel.

This versatility allows the collection to become part of different daily rituals: before the day begins, through its intervals, or as the body prepares to rest.

 

Ten inner memories

Care Eau de Parfum introduces ten fragrances, each shaped around a feeling rather than a place, note, or occasion.

 

THE QUIET BETWEEN

Green | Tomato Leaf · Galbanum

Emotional Impression: Clarity · Emotional Reset · Grounded Calmness

A breath suspended in green stillness—fresh, lucid, alive. Tomato Leaf shimmers like new air, while Galbanum grounds the moment in quiet clarity. After the rain, renewal stirs gently, held within the pause between breaths.

A breath of green clarity– fresh, still, and quietly renewing. 

 

WHISPER OF SUN

Citrus | Yuzu · Basil

Emotional Impression: Mood Elevation · Stress Relief · Joyful Serenity

Light drifts across the air, quiet and alive. Yuzu sparkles with tender brightness as Basil releases a gentle warmth. In that soft glow, stillness shimmers—fresh, open, serene—a warmth that settles quietly beneath the skin.

Soft citrus warmth that settles gently on skin. 

 

NO ONE IS WATCHING

Citrus | Lemon · Neroli

Emotional Impression: Emotional Freedom · Anxiety Relief · Inner Peace

Time loosens its hold in quiet solitude. Lemon traces a gentle brightness through the air as Neroli breathes a tender calm. Hidden from view, serenity deepens—freedom unfolding softly when no eyes remain, and the self stands bare, unafraid.

A feeling of freedom and calm– light, open, and serene. 

 

NOT THE END YET

Floral | Lily of the Valley · Coriander

Emotional Impression: Emotional Renewal · Hope & Resilience · Gentle Courage

A gentle breath after surrender—light, quiet, alive. Lily of the Valley opens as memory renewed, tender yet certain, its softness met by Coriander’s quiet resolve. Hope stirs softly, where endings dissolve into beginnings, and the heart learns the shape of starting again.

A tender sense of renewal, where softness meets quiet hope.

 

WHAT THE WIND FORGOT

Floral | Rose · Cherry Blossom

Emotional Impression: Emotional Softness · Comfort in Impermanence · Nostalgic Warmth

Something tender drifts between moments—warm, unspoken, near. Rose gathers the heart in quiet bloom, as Cherry Blossom trembles at its edge, bright and fleeting. A gentle longing remains, soft as a remembered breath—warmth carried forward through the hush.

A fleeting floral warmth– delicate, nostalgic, and poetic. 

 

BLUE HOUR LETTERS

Floral Woody | Juniper Berry · Jasmine

Emotional Impression: Introspection · Emotional Processing · Contemplative Peace

The sky deepens into blue silence—calm, weightless, waiting. Juniper drifts with quiet clarity, and Jasmine Absolute lingers like words unspoken. Between fading light and coming night, memory breathes—hazy, tender, suspended in time.

A hazy moment between day and night– introspective and calm.

 

THE SOFT WITHIN

Green | White Tea · Fig

Emotional Impression: Self-Compassion · Stress Relief · Inner Stillness

Inward, the heart finds its hush—calm, luminous, whole. White Tea drifts with quiet grace, while Fig releases a tender warmth that lingers close. Beneath it all, softness gathers—healing, translucent, a quiet return to oneself.

A translucent skin scent that feels gentle, comforting, and whole. 

 

I’LL STAY UNTIL YOU SLEEP

Floral Gourmand | Tuberose · Vanilla

Emotional Impression: Comfort & Safety · Emotional Healing · Deep Relaxation

A quiet promise lingers in the dark—warm, protective, near. Tuberose blooms softly against the hush of night, tender and steady, while Vanilla wraps the air in gentle devotion. A warmth that stays—soft, enduring, long after the light fades.

A warm, cocooning embrace– soft, protective, and reassuring. 

 

LITTLE LIGHT STILL BURNING

Woody Oriental | Pink Pepper · Guaiac Wood

Emotional Impression: Resilience · Inner Strength · Grounded Calm

A softness lingers after everything is said—calm, weightless, alive. Pink Pepper shimmers with gentle brightness as Guaiac Wood exhales its smooth, woody calm. What remains is tender warmth without flame—faint, constant, still burning within.

A quiet strength that lingers–warm, steady, and luminous. 

 

THE GROUND REMEMBERS

Woody | Hinoki · Labdanum

Emotional Impression: Deep Grounding · Meditative Calm · Reverence & Stability

The air rests heavy with earth and rain—calm, whole, present. Hinoki rises in quiet clarity, while Labdanum settles deep, warm, and assured. Still and rooted, it carries memory through the silence—what grounds us, and what endures.

A grounded, meditative scent– earthy, calm, and enduring.

 

Designed to stay close

The collection is presented in softly tactile packaging, with each fragrance accompanied by a protective drawstring pouch. Select formats may also be paired with personal accessories including a travel case, comb, and mirror, extending the fragrance ritual into everyday movement.

With Care Eau de Parfum, PAÑPURI invites fragrance to be worn closer: on skin, in hair, and through the rituals of daily life.

Designed to stay close. Designed to stay with you.

Discover the new Care Eau de Parfum, now available exclusively at PAÑPURI CentralWorld, Siam Centre, The EmQuartier, Central Embassy, Dusit Central Park, One Nimman Chiang Mai, and on PANPURI.com. The collection will be available at all PAÑPURI boutiques nationwide from 1 August onwards.

Care Eau de Parfum is offered in two sizes: 50 ml (THB 4,200) and 10 ml (THB 1,950). For more information, follow PAÑPURI on Facebook, Instagram, X, TikTok, and Weibo at @panpuriofficial, or connect with us on LINE Official at @PANPURI.