Central Village Suvarnabhumi opens doors to its 4-village second phase

Central Village near Suvarnabhumi Airport launched its Phase 2 on Friday, bringing it closer to its aim of becoming “Thailand’s Most Complete Luxury Outlet & Lifestyle Destination”.

“Since the opening of Central Village in August 2019, it has revolutionised the Thai retail industry and has been stirring tourism and economic growth. We have always strived to provide a world-class outlet experience to visitors and are aiming to push Central Village into becoming a shopping destination that can answer all the needs of customers from different lifestyles,” Central Pattana’s executive vice president for marketing, Dr Nattakit Tangpoonsinthana, said.

“The traffic in the fourth quarter of 2021 rebounded by more than 100 per cent when compared to 2020. We will ensure to drive traffic through continual marketing activities all year round. The latest Chinese New Year campaign is expected to boost traffic by 20 per cent,” he said.

“To achieve such an ambitious goal, Central Pattana, operator of 36 shopping centres in Thailand and Malaysia, has joined forces with Mitsubishi Estate [Thailand], a subsidiary of global real-estate giant Mitsubishi Estate Co Ltd which has extensive experience in developing renowned outlets in Asia.

“Central Village Phase 2 will catch up with various lifestyle trends through an insight into interests. There will be sports and adventure brands for those who love golf and running, cosmetic brands and fashion brands like Pomelo, Beautrium. To meet the needs of families, there will be popular kids fashion brands like Nishimatsuya by H I S from Japan. Pet N Me will have an outlet presence for the first time, while B2S will open its first outlet store,” Nattakit said.

“One of Central Village’s successes has been its ability to tap into top spenders and quality traffic from customers within and without the target catchment. We have also been able to boost spending by launching continuous marketing campaigns via our Luxury Outlet Chat & Shop services and an intensive omnichannel covering the whole country. Sales at the end of last year grew by 13 per cent YoY. Signature events and attractive promotions have also been held throughout the year to help our partner tenants grow with us,” he said.

According to Nattakit, there are five reasons why customers will want to visit Central Village after the launch of Phase 2.

Exquisite architectural design following Thai-modern aesthetics

The design was inspired by the Thai way of life, art and culture, and is presented in the form of four villages, namely:
• Textile Village inspired by Thai textile patterns
• Brick Village with its quaint brick structures
• Porcelain Village which uses the graceful Thai Lai Kram porcelain as a motif
• Goldsmith Village where silver and gold are employed to portray luxury and sophistication

They are part of an outdoor experience, supplemented with green areas, convenient roofed paths, fountains and treehouse.

Huge discounts and promotions all year

Central Village offers great deals from 35 to 70 per cent and even 90 per cent during special periods. To celebrate the launch, promotions will be available from January 28 to February 7.