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Thailand faces crisis of faith in the monkhood amid scandals and shifting social roles
SATURDAY, JULY 12, 2025
Scandals, lavish lifestyles, and lack of transparency are eroding public trust in Thailand’s monkhood. Reform and community engagement seen as key to restoring faith.
"Faith" emerges as a booming business sector in Thailand, blending tradition with modern trends
SATURDAY, JUNE 21, 2025
The belief-based economy in Thailand grows rapidly, blending tradition with modern business, from talismans to online services, attracting new generations.
Gen Z most interested in faith economy: Survey
FRIDAY, SEPTEMBER 27, 2024
So-called ‘Mutelu’ engagements most popular amongst 12 to 27 year olds, with TikTok leading the way in social media postings
Faith, fortune, and fate: Thailand's booming 'Mutelu' economy
SUNDAY, SEPTEMBER 01, 2024
"In my opinion, there is no other place like Thailand where the science of faith can harmoniously blend and be accepted without discrimination," said Noppadon Tawong or “Don”, a famous young talisman entrepreneur in Chiang Rai province, during a recent special field trip of the Department of Business Development (DBD), under the Commerce Ministry.
TAT to promote belief and faith as ‘important products’ to drive tourism
THURSDAY, AUGUST 22, 2024
The latest campaign of the Tourism Authority of Thailand (TAT) aims to encourage travellers to explore the spiritual beliefs of Thai people.
Amulets: Thai soft power, exported as far as China
SUNDAY, APRIL 21, 2024
Thai soft power might be manifesting in the form of amulets, as its influence extends all the way to China, to the extent that renowned celebrities there are showing interest without any special promotion.
Economic and social concerns open doors of growth for Thai spiritual market
SUNDAY, MARCH 24, 2024
Concerns over the economic slowdown and social inequality are key factors that have led to an increasing focus on spirituality in Thailand, according to a recent survey.
The business of faith, and how it only pays during downturns
TUESDAY, FEBRUARY 28, 2023
When faced with uncertainty, especially economic, most Buddhists in Thailand turn to prayers, amulets, making merit or seeking predictions from fortune tellers.
Leap of faith: Frog parade returns to Nara temple
SUNDAY, JULY 24, 2022
A parade featuring a frog performance was held for the first time in three years at a temple in Nara Prefecture this month, after two years of cancellations due to the coronavirus pandemic.
Hijab cosplayers broaden the definition of fandom
MONDAY, FEBRUARY 07, 2022
Devotion to your religion does not mean you should quit your passion for creativity. These hijab cosplayers breakthrough limitations without leaving their faith.
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