IFEC strategy centres on the customers

The company has brought its optimised print services to the local market, chief operating officer Damri Aimmanoj said yesterday. OPS provides a total solution in terms of document printing management services to support medium-sized and large business.
It also offers consultancy, hardware, software and services to support the customer-centric focus and clients’ needs in support of document management for medium-sized businesses and large organisations. The company is also offering a wider variety of products to the market, he added.
“We have changed strategy from being a hardware seller into the role of a total solution provider that offers document management services to customers. I think the new business strategy will create opportunities for customers and business, since the new OPS will enable us to increase performance and help businesses to reduce their investment for document printing in their operations by around 20-40 per cent,” Damri said.
Moreover, the firm has divided its business into two key areas: office multi-function, focusing on the provision of copiers and printers to support small and medium-sized businesses; and production printer, which provides digital multi-function machines to support the printing industry.
The executive said the domestic market for all-in-one machines this year would be about 30,000 units, of which he expects IFEC to have a share of about 10 per cent.
The market value for multi-function products is estimated |at around Bt7 billion, of which IFEC expects to account for about 10-15 per cent. The company generated revenue of about Bt600 million |last year, a level that it expects |to increase by about 15 per cent |this year.