ecommerceIQ has answers for business makers in region

The purpose of ecommerceIQ is to equip decision makers in retail with up-to-date and proven insights to help expand their businesses online. aCommerce sits at the intersection of tech, logistics and marketing. This means the company is exposed and informed about end-to-end ecommerce solutions.

Felicia Moursalien, director of research & communications, aCommerce, said accurate data is hard to come by in Southeast Asia. The industry is always looking at China or the US for benchmarks, but it is time that e-commerce players in the region started looking for themselves.

“Because we are a B2B company, our interest is in growing the ecommerce pie,” said Moursalien.

Out of 20 of the top beauty brands operating in Thailand, only nine have a brand.com strategy, she said.

ecommerceIQ aims to be the source of information for various sectors across a range of industries. From market watchers such as private investors and banks who wish to have more insight into e-commerce, to retail companies who may be looking to venture into the industry. Other companies in different sectors such as digital agencies, logistics companies and software companies would also be target customers for ecommerceIQ.

The team of researchers will be led by Felicia Moursalien, director of research & communications at aCommerce.

“We’re committed to creating engaging and informative reports on e-commerce trends or analysing the different pillars of e-commerce in order to further the conversation, which can create value for the industry,” said Moursalien.

ecommerceIQ aims to be the first place that decision makers come to when building business in Southeast Asia and to cement the company’s reputation as a leading centre of information and intelligence for the e-commerce industry. It also aims to further educate people about the various pillars of e-commerce in order to improve businesses and power the tech community.