Cookit Delivery catering to the needs of home chef
Service delivers pre-portioned ingredients, easy-to-follow meal kit; system also cuts out needless waste
Would like to be a home chef who cooks your own delicious meals, but would prefer to follow easy-to-cook recipes for great food at affordable prices?
If so, the new Cookit Delivery service could be the thing for you, with the website www.cookitdelivery.com delivering pre-portioned ingredients from an extensive range of choices to your stated destination, along with easy-to-follow, step-by-step instructions on how the dish or dishes should be cooked.
Varisara Tantrativud, co-founder of Cookit Delivery, said the website provided a pre-portioned meal-kit delivery service that created a new, easy-step cooking experience for users.
“We love food and have created a new way to support anyone who wants to be a home chef, anytime they want. The website provides pre-portioned meal delivery with a cooking canvas, ingredients and menu kit that suits the new lifestyle for next-generation Thais and foreigners,” she explained.
Tananya Kruabua, head of operations at www.cookitdelivery.com, said the website was launched nine months ago and started making deliveries four months ago.
The site will source the ingredients and packaging, then get them delivered to customers who order a pre-portioned meal via the website.
Delivery is made by motorcycle, with the service currently provided on Wednesdays and Saturdays. There is a choice of four delivery periods on each of these days, the first round being from 10am to noon, and the last from 7pm to 10pm, she said.
“We will provide and prepare all ingredients such as chicken, and dry ingredients for one dish such as garlic for all menu options, with a cooking canvas that is easy to use and easy to clean after cooking your meal as a home chef.
“Our menu reduces the customer’s transportation [time and cost] for shopping and choosing what you want at the supermarket, as well cutting out the waste that is thrown away due to over-purchasing,” Tananya said.
Cookit – a neat combination of the words ‘Cook’ and ‘Kit’ – enables users to reduce their volume of trash, and currently provides around 12 menus per week, which are refreshed every week, in order to control ingredients and inventory, she added.
The main ingredients for each dish come from outsourcing chefs, while Cookit Delivery stocks the dry ingredients centrally.
Customer orders for Wednesday or Saturday delivery close on Tuesday and Friday, so that the suppliers can provide fresh ingredients and packing on time before delivery to customers within 24 hours, she explained.
The company currently offers a delivery service in Bangkok and its outskirts, with an average of around 40 orders per week.
The menus include Japanese, Italian, Middle Eastern and Korean foods, and the owners have plans to increase dessert menu options and the number of overall food categories in the next couple of months.
Cookit Delivery, which updates one or two menus every week, has about 60 active or return customers out of around 100 that have used its service to date.
Prices start at Bt210 per dish, with a delivery fee of Bt60 for one or more dishes. The paper menu and cooking-kit instructions are provided in Thai and English, but the firm will also provide an online kit in both languages in the near future.
Varisara added that Cookit Delivery now planned to join hands with business partners in a drive to promote clean food and vegetarian options, and to create campaigns each month.
Moreover, the business hopes to expand into upcountry provinces such as Chiang Mai next year.
“We want to be a community for chefs and home chefs to develop their menus via a new channel. The firm has invested more than Bt1.5 million and expects to break even within one year,” the co-founder added.
