Inside UrbanFlowers: Bangkok's Florist Redefining Gifting Through Craftsmanship

Bangkok has always been a city that celebrates. Yet as gifting moved online and the city grew faster, something about the experience quietly broke. Flowers arrived tired. Cakes came from anonymous suppliers. Hampers felt mass-produced. The emotional moment of receiving a gift too often fell flat.

That disconnect led to the creation of UrbanFlowers, a Bangkok-based florist and gifting studio that has become one of the city's most trusted names in beautifully crafted, same-day gifts. And it did so not through campaigns or paid buzz, but through word of mouth, consistency, and care.

 

A Studio Where Craft Comes First

Step into UrbanFlowers' Phrom Phong studio on a weekday morning, and the space feels more like a creative atelier than a traditional flower shop.

The air carries a blend of fresh-cut stems and tempered Belgian chocolate. Florists strip leaves, trim angles, and build bouquets with the quiet focus of painters. The flowers arrived that morning, sourced directly from growers and kept in temperature-controlled coolers until they're arranged. In the pastry corner, cake rounds cool on wire racks while ganache is whisked to a glossy sheen. Nearby, trays of pralines await their final coating, each one hand-filled by the chocolatier.

"We don't have a warehouse of pre-made products," says Johannes Bergstrom, founder of UrbanFlowers. "Everything being made right now is for someone specific. That changes how you work."

The People Behind Every Gift

At the floral tables, Nono, the head florist, moves between buckets of garden roses and eucalyptus. With over a decade of experience, he is known for his "wild garden style." His arrangements feel organic, textured, and alive.

"Every flower has a personality," he says. "I just help them talk to each other."

In the pastry section, the head chef pipes rosettes onto a birthday cake. Trained in European techniques from five-star hotel kitchens, he works in small batches using real cream, Belgian chocolate, and natural ingredients. Across the studio, the chocolatier tempers couverture chocolate for truffles, combining Thai-inspired flavors like pandan and palm sugar caramel with French technique.

Coordinating all of this is the operations manager, who ensures every order moves seamlessly from creation to doorstep, overseeing customer communication, quality checks, and the team of in-house drivers.

From Order to Doorstep in Three Hours

UrbanFlowers' signature promise of three-hour delivery, seven days a week, isn't a marketing slogan. It's a system built on timing and disciplined craftsmanship.

When an order arrives, a florist begins the bouquet immediately, using flowers sourced that morning. If a cake is included, the pastry team checks freshness levels. Nothing is sold if it wasn't baked within hours. Every gift is packaged in premium wrapping, finished with satin ribbon and a handwritten card.

Then an UrbanFlowers driver, not a third-party courier, loads the gift into a temperature-controlled vehicle and heads out.

"We control every step because we care about every step," Johannes says. "If something arrives late or damaged, it destroys the moment."

A Founder Who Delivered the First Bouquet Himself

UrbanFlowers officially launched in June 2023, born from Johannes' own frustration with impersonal, poorly executed gifts.

"I ordered something thoughtful once, and when it arrived, everything about it felt wrong," he recalls. "The packaging, the freshness, the timing. It didn't reflect the feeling behind the gift."

The brand's first delivery was a single bouquet Johannes hand-delivered himself. No advertising. No PR. Just a belief that Bangkok deserved better.

From that moment, customers became the brand's storytellers. They returned, recommended, posted photos, and wrote enthusiastic reviews. Within eighteen months, UrbanFlowers passed 20,000 deliveries while maintaining a 4.8-star Google rating.

"We never focused on scale," Johannes says. "We focused on making every order something we'd be proud to give ourselves."

What Makes It Different

Bangkok has plenty of florists, bakeries, and gift shops. But very few combine all three crafts under one roof, with one team and no outsourcing of key products.

UrbanFlowers creates almost everything in-house. Bouquets are crafted by professional florists. Cakes are baked daily by pastry chefs. Chocolates are handmade in small batches. Delivery is handled by in-house drivers only.

For products they don't make themselves, like specialty soaps, the brand partners only with artisans they fully trust, such as Soap Opera, a Thai company known for organic, handmade products.

"If we wouldn't give it to our own family, we won't sell it," Johannes says.

The three-hour delivery guarantee is backed by infrastructure most flower shops don't have: in-house drivers, temperature-controlled vehicles, and real-time route optimization. Every order is backed by a freshness or money-back guarantee. It's a policy that reflects confidence in process, not just product.

More Than a Transaction

At its core, UrbanFlowers is built on a philosophy: gifts should feel as meaningful as the emotion behind them.
"Make someone happy, make a difference," Johannes says. "That's the mission. Everything else, categories, revenue, growth, comes second. If we keep improving the customer experience, everything else naturally follows."

As the studio prepares for another day, flowers being arranged, cakes being frosted, chocolates being wrapped, the mission remains the same as it was with that first hand-delivered bouquet: make someone happy, one gift at a time.

UrbanFlowers operates daily from its Phrom Phong studio, offering 3-hour express delivery across Bangkok.