The poll surveyed 10,218 respondents between December 15–26, 2025. It found that the top event of the year was the passing of Her Majesty Queen Sirikit The Queen Mother (24.84%), followed by the Bangkok earthquake and the collapse of the new State Audit Office building (22.92%), and Thai–Cambodian border problems (20.14%).
In the “person of the year” categories, respondents named pop singer Jeff Satur as singer of the year (40.50%), Kantong Thungngern as luk thung (country music) singer of the year (35.66%), Ling Ling Kwong as actor of the year (37.37%), and Ratchanok Intanon as athlete of the year (29.56%).
Rukchanok Srinork was ranked politician of the year with 27.35%. Dr Trynh Phoraksa was named academic of the year (30.16%), and Lisa (BLACKPINK) was ranked Thailand’s influencer of the year (37.31%).
For 2026, the biggest hopes cited were “a good government” (29.81%) and improved livelihoods for the public (27.63%).
Dr Pornphan Buathong, chair of Suan Dusit Poll, said the ts reflect Thai society facing loss and uncertainty, with major events affecting public feelings and national security, while entertainment remains a positive force that helps sustain social hope.
Dr Ngamprawan Aesomnuk, dean of the School of Law and Politics at Suan Dusit University, said the poll results are not merely end-of-year statistics but reflect structural fragility in the state, leading society to prioritise a “good government” over new policies, and raising questions about whom Thai society believes and on what basis.
Source: Suan Dusit Poll