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Thailand rides the longevity fitness trend to grow sportainment tourism
Thailand rides the longevity fitness trend to grow sportainment tourism
FRIDAY, JULY 03, 2026
Thailand is positioning sportainment as a new tourism engine, as HYROX, beach races and character-led runs tap global demand for fitness travel and longevity-driven lifestyles.One Bangkok to stage Southeast Asia’s first Sanrio half marathon
One Bangkok to stage Southeast Asia’s first Sanrio half marathon
FRIDAY, JULY 03, 2026
One Bangkok will host Southeast Asia’s first Sanrio Characters Half Marathon in September 2026, positioning Thailand as a new global sportainment destination.Pattaya targets world-class event city status with 365-day calendar
Pattaya targets world-class event city status with 365-day calendar
TUESDAY, JUNE 16, 2026
Pattaya is using more than 50 sports, music, cultural and beach events each year to drive tourism, lift hotel occupancy and strengthen its position as a World-Class Event City in Thailand.Pride month map: Events across Thailand in June
Pride month map: Events across Thailand in June
FRIDAY, MAY 29, 2026
Thailand Pride Month Festivals 2026 will run nationwide, with parades, forums, music, art and Pride events from Bangkok to PhuketBTS Bangkok shows to be held in December, with tickets on sale in June
BTS Bangkok shows to be held in December, with tickets on sale in June
FRIDAY, MAY 22, 2026
BTS World Tour ‘Arirang’ in Bangkok will take place at Rajamangala National Stadium in December, with ticket sales opening on June 9.Chompoo Araya completes HYROX Bangkok 2026 in strong debut
Chompoo Araya completes HYROX Bangkok 2026 in strong debut
SATURDAY, MARCH 21, 2026
BYD HYROX Bangkok 2026 drew more than 17,500 competitors, with Thai actress Chompoo Araya competing in the women’s doubles and finishing in 1:23:01.Tour Louis Vuitton Hotel Bangkok: 4th city to host exclusive pop-up
Tour Louis Vuitton Hotel Bangkok: 4th city to host exclusive pop-up
TUESDAY, FEBRUARY 17, 2026
Louis Vuitton has unveiled an exclusive pop-up hotel concept, "Louis Vuitton Hotel Bangkok," with Bangkok chosen as the 4th city globally to host the event.TCEB drives Thailand's MICE growth with global exhibitions
TCEB drives Thailand's MICE growth with global exhibitions
FRIDAY, JANUARY 23, 2026
TCEB aims to transform the MICE industry into ASEAN's gateway, focusing on exhibitions, technology, sustainability, and key global events for 2026