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Thailand tourism leaders put culture and local gains first
Thailand tourism leaders put culture and local gains first
TUESDAY, OCTOBER 20, 2026
TAT, The Mall Group and TCEB outline plans to build tourism value through Thai culture, retail and events, while Pita presses for wider income distribution.Bangkok and Barcelona enter WorldPride 2030 final bidding stage
Bangkok and Barcelona enter WorldPride 2030 final bidding stage
WEDNESDAY, AUGUST 05, 2026
Bangkok is one of two remaining candidates as its delegation promotes the bid through WorldPride events in Amsterdam before the host is announced in January 2027.HYROX Bangkok returns August 13–16 for Asia’s largest event
HYROX Bangkok returns August 13–16 for Asia’s largest event
TUESDAY, JULY 21, 2026
More than 20,000 athletes are expected at BYD HYROX Bangkok from August 13–16, with World Championship places and a new after-partyThailand rides the longevity fitness trend to grow sportainment tourism
Thailand rides the longevity fitness trend to grow sportainment tourism
FRIDAY, JULY 03, 2026
Thailand is positioning sportainment as a new tourism engine, as HYROX, beach races and character-led runs tap global demand for fitness travel and longevity-driven lifestyles.One Bangkok to stage Southeast Asia’s first Sanrio half marathon
One Bangkok to stage Southeast Asia’s first Sanrio half marathon
FRIDAY, JULY 03, 2026
One Bangkok will host Southeast Asia’s first Sanrio Characters Half Marathon in September 2026, positioning Thailand as a new global sportainment destination.Pattaya targets world-class event city status with 365-day calendar
Pattaya targets world-class event city status with 365-day calendar
TUESDAY, JUNE 16, 2026
Pattaya is using more than 50 sports, music, cultural and beach events each year to drive tourism, lift hotel occupancy and strengthen its position as a World-Class Event City in Thailand.Pride month map: Events across Thailand in June
Pride month map: Events across Thailand in June
FRIDAY, MAY 29, 2026
Thailand Pride Month Festivals 2026 will run nationwide, with parades, forums, music, art and Pride events from Bangkok to PhuketBTS Bangkok shows to be held in December, with tickets on sale in June
BTS Bangkok shows to be held in December, with tickets on sale in June
FRIDAY, MAY 22, 2026
BTS World Tour ‘Arirang’ in Bangkok will take place at Rajamangala National Stadium in December, with ticket sales opening on June 9.Chompoo Araya completes HYROX Bangkok 2026 in strong debut
Chompoo Araya completes HYROX Bangkok 2026 in strong debut
SATURDAY, MARCH 21, 2026
BYD HYROX Bangkok 2026 drew more than 17,500 competitors, with Thai actress Chompoo Araya competing in the women’s doubles and finishing in 1:23:01.Tour Louis Vuitton Hotel Bangkok: 4th city to host exclusive pop-up
Tour Louis Vuitton Hotel Bangkok: 4th city to host exclusive pop-up
TUESDAY, FEBRUARY 17, 2026
Louis Vuitton has unveiled an exclusive pop-up hotel concept, "Louis Vuitton Hotel Bangkok," with Bangkok chosen as the 4th city globally to host the event.