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Lisa blends Muay Thai and a tuk-tuk in SaWaDiKa teaser
SUNDAY, AUGUST 30, 2026
SaWaDiKa, named after the Thai greeting, arrives at 7am in Thailand on September 4 before Lisa’s six-track PRESS PLAY EP lands on October 23.
Ta Khon heads to Brazil for landmark Latin American premiere
WEDNESDAY, AUGUST 05, 2026
Thai horror film Ta Khon: The Cursed Mask will make its Latin American premiere at the Thai Film Festival in São Paulo, Brazil, from August 14-16.
Board games turn Thailand's local stories into global adventures
SATURDAY, JULY 25, 2026
Thai youth are using board games to revive local stories and transform community heritage into cultural appeal with global reach. 
Thai heritage arts take global stage in Frankfurt and Seoul as soft power push gains pace
MONDAY, JUNE 22, 2026
Thailand showcases Khon, Nora, Songkran traditions and Thai classical dance in Germany and South Korea as part of a wider cultural soft-power drive led by the Culture Ministry.
Sawasdee Seoul 2026 brings Thai soft power to over 100,000 visitors
SATURDAY, JUNE 20, 2026
Sawasdee Seoul Thai Festival 2026 opens in South Korea, promoting Thai soft power, innovation, tourism and economic diplomacy
Cambodian mango sticky rice post reignites Thai soft-power debate
SUNDAY, JUNE 14, 2026
A Cambodian cultural post featuring mango sticky rice has sparked debate among Thai social media users over food heritage, regional roots and Thailand’s culinary soft power.
Thai dress takes centre stage as UNESCO chief visits Bangkok
SUNDAY, MAY 17, 2026
Prime Minister Anutin Charnvirakul has welcomed UNESCO Director-General Khaled Ahmed El-Enany Ali Ezz as Thailand pushes Thai traditional dress, new heritage nominations and AI governance cooperation.
Khon Kaen GI mango takes the spotlight on Nadech-Yaya wedding menu
FRIDAY, APRIL 24, 2026
Ban Haet’s GI Nam Dok Mai golden mango was served in desserts and drinks at the celebrity wedding, spotlighting Isaan produce.
Songkran 2026 proves Thai soft power appeal with embassy backing
WEDNESDAY, APRIL 15, 2026
Songkran 2026 has drawn strong global attention, with 42 foreign embassies helping to promote Thailand’s cultural charm as the festival is set to generate more than 30.35 billion baht nationwide.
Paetongtarn visits two venues in London to promote Thai soft power
THURSDAY, MAY 22, 2025
Prime Minister Paetongtarn Shinawatra visited a Muay Thai gym and a retail store in London to expand opportunities for Thai products and promote Thai soft power across Europe.
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