Loei’s Phi Khon Nam festival draws crowds to Chiang Khan village
MONDAY, MAY 04, 2026
Loei’s Phi Khon Nam 2026 festival in Chiang Khan drew Thai and foreign visitors as Ban Na Sao villagers staged masked dances to honour ancestral spirits and pray for seasonal rain.
Gawdland wins world title, thrusts Thai drag into spotlight
MONDAY, APRIL 06, 2026
Thai drag queen Gawdland wins RuPaul's Drag Race UK vs The World Series 3, showcasing Thai culture and elevating the country’s drag scene onto the global stage.
Sawasdee Seoul 2025 brings Thai soft power to South Korea on Sept 6–7
FRIDAY, SEPTEMBER 05, 2025
The Royal Thai Embassy in Seoul is hosting Sawasdee Seoul 2025: Discover Thailand, a festival showcasing Thailand’s soft power through art, culture, food, handicrafts, and T-Pop.
Thailand to host Asia’s largest gaming event in October 2025
SUNDAY, AUGUST 24, 2025
The Thai government has confirmed it will host Asia’s biggest gaming event in October 2025, aiming to boost the country’s gaming industry valued at over 34 billion baht.
Paetongtarn pledges 1 trillion baht revenue boost through Thai soft power initiatives
TUESDAY, JULY 08, 2025
Suspended Prime Minister Paetongtarn Shinawatra has pledged to generate over 1 trillion baht in revenue within the next five years through the global promotion of Thai soft power.
Paetongtarn starts as Culture Minister, vows to drive new opportunities for Thailand
FRIDAY, JULY 04, 2025
Paetongtarn Shinawatra began her first day as Culture Minister on Friday, expressing her immense joy despite having to temporarily step down from her role as Prime Minister.
Thai Entertainment Boom Forecast to Top THB 601 Billion Revenue
MONDAY, JUNE 02, 2025
Thailand's entertainment sector is soaring, with projected revenues exceeding 601.94 billion baht by 2025 as its compelling TV formats, films, series, and unique music genres capture audiences across four continents and drive significant international licensing deals