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AI, Influencers, and Wellness Drive Thai Purchase Decisions
AI, Influencers, and Wellness Drive Thai Purchase Decisions
WEDNESDAY, NOVEMBER 26, 2025
AI, social media influencers, and a growing focus on wellness are fundamentally reshaping purchasing choices in Thailand’s evolving consumer market, with technology playing an indispensable role in shaping consumer behaviourThai YouTuber “Jack Papho” slammed in Japan and Thailand after climbing onto car, dancing shirtless at Fuji-view Lawson
Thai YouTuber “Jack Papho” slammed in Japan and Thailand after climbing onto car, dancing shirtless at Fuji-view Lawson
TUESDAY, NOVEMBER 18, 2025
Thai YouTuber Jack Papho sparks backlash in Japan and Thailand after dancing shirtless on a car at the Fuji-view Lawson, prompting calls for visa and passport actionJaney breaks sales record with 100-million-baht TikTok live show
Janey breaks sales record with 100-million-baht TikTok live show
WEDNESDAY, OCTOBER 15, 2025
Thai actress and YouTuber Janey has set a TikTok live-commerce record, earning 100 million baht from over 100,000 orders in just ten minutes and sparking a new wave in “shoppertainment”.DBD backs Thai influencers in push for global market presence
DBD backs Thai influencers in push for global market presence
THURSDAY, OCTOBER 09, 2025
3 million Thai influencers set to go international as the government accelerates efforts to create opportunities in foreign markets, harnessing content power to drive the digital economy.TAT Unveils “RHYTHM OF THAILAND” — A Mission to Discover Thai Charms Through 10 International Influencers and 10 Thai Influencers, Inspiring Travelers Around the World
TAT Unveils “RHYTHM OF THAILAND” — A Mission to Discover Thai Charms Through 10 International Influencers and 10 Thai Influencers, Inspiring Travelers Around the World
FRIDAY, AUGUST 15, 2025
The Tourism Authority of Thailand (TAT) continues to boost Thailand’s tourism momentum with its “Be My Guest” project, in collaboration with the National Soft Power Strategy Committee (or Subcommittee for Tourism Industry Development under the National Soft Power Strategy Committee).TAT kicks off “Sawasdee Ni Hao” with 500 agents & influencers boosting Chinese travellers
TAT kicks off “Sawasdee Ni Hao” with 500 agents & influencers boosting Chinese travellers
THURSDAY, MAY 22, 2025
TAT goes full throttle to boost Chinese tourism to Thailand, kicking off the “Sawasdee Ni Hao” Mega Fam trip. Over 500 agents and influencers from 25–30 provinces join to update on Thai travel and restore confidence. Meanwhile, all five TAT offices in China are aggressively marketing, aiming to recover 6.7 million Chinese tourists.From astronauts to influencers: How Gen Alpha Is redefining dream jobs
From astronauts to influencers: How Gen Alpha Is redefining dream jobs
SATURDAY, MAY 03, 2025
In an era where social media becomes a child’s first toy, it’s no surprise that their dreams are no longer shaped by astronauts, doctors, or presidents, but by YouTubers and TikTok creators.Thailand tightens tax rules for influencers
Thailand tightens tax rules for influencers
WEDNESDAY, MARCH 26, 2025
The Revenue Department warns digital workers that they may face audits and penalties for unreported income“X THE LIVE” redefines Thai live commerce experience
“X THE LIVE” redefines Thai live commerce experience
FRIDAY, MARCH 14, 2025
Four partners–BigXShow, Saha Pathana Inter-Holding (SPI), Lazada and Viu–have launched “X THE LIVE”, a reality game live commerce programme.Social media influencers vow to target slimy direct sales company
Social media influencers vow to target slimy direct sales company
WEDNESDAY, OCTOBER 09, 2024
Social media influencers have vowed to expose the tricks of a large direct sales company which had caused over 1 million baht in damage to resellers.