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Unlocking Thailand’s THB221bn Myanmar Demographic: Study Warns Firms are Missing a New Purchasing Powerhouse
Unlocking Thailand’s THB221bn Myanmar Demographic: Study Warns Firms are Missing a New Purchasing Powerhouse
MONDAY, MAY 25, 2026
A landmark study by Happio reveals Thailand's four million Myanmar residents inject 221bn baht annually into the economy, altering the retail landscapeThailand Drives Trademarking of ‘Sound Marks’ to Shield Brands from AI Deepfakes
Thailand Drives Trademarking of ‘Sound Marks’ to Shield Brands from AI Deepfakes
FRIDAY, MAY 22, 2026
The Department of Intellectual Property urges companies and celebrities to secure audio rights as voice-cloning technology threatens brand identityBeyond Quality: Why Strategy is the Secret Ingredient to Taking Thai Products Global
Beyond Quality: Why Strategy is the Secret Ingredient to Taking Thai Products Global
FRIDAY, APRIL 03, 2026
Having "good stuff" might just be the beginning, but what truly leads to the global stage is strategy and continuous development.Thai Brands Set to Shake Up Singapore’s Franchise Market Following Successful Trade Mission
Thai Brands Set to Shake Up Singapore’s Franchise Market Following Successful Trade Mission
WEDNESDAY, APRIL 01, 2026
Nineteen Thai brands have secured 113 trade partnerships in Singapore, with food, education, and fashion sectors forecast to generate $2 million this year48 Thai franchise brands thrive overseas as Commerce Ministry pushes global expansion
48 Thai franchise brands thrive overseas as Commerce Ministry pushes global expansion
MONDAY, NOVEMBER 03, 2025
Commerce Ministry to launch a 2026 franchise upgrade plan and roadshow after 48 Thai brands succeed abroad, aiming to expand at least five more globallyFrom Milan Runways to Hollywood Studios: How DITP Transforms Thai Creativity into Global Export Success
From Milan Runways to Hollywood Studios: How DITP Transforms Thai Creativity into Global Export Success
MONDAY, SEPTEMBER 15, 2025
Thailand's Department of International Trade Promotion (DITP) has quietly engineered something remarkable: a sophisticated export machine that turns local creative talent into international business deals.Thai Products Targeted in Cambodian Nationalism Wave
Thai Products Targeted in Cambodian Nationalism Wave
FRIDAY, AUGUST 15, 2025
Calls for a boycott of Thai goods intensify on social media amid renewed border tensionsCambodia crisis hits Thai brands, disrupts logistics and halts ad spending
Cambodia crisis hits Thai brands, disrupts logistics and halts ad spending
TUESDAY, AUGUST 12, 2025
Thai brands face vulnerability in the Cambodian market as border conflict and clashes prompt companies to suspend advertising budgets and marketing communications, citing heightened sensitivity.