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Asian Finance rebrand aims for future-ready, customer-led finance
WEDNESDAY, APRIL 01, 2026
Advance Finance has rebranded as Asian Finance and opened its new headquarters at Muang Thai-Phatra Complex, aiming to become a future-ready financial institution built around customers.
Hospitality Sector Undergoes Dynamic Evolution: Minor Hotels unveils bold rebranding to drive global growth
WEDNESDAY, MARCH 26, 2025
The company is embracing digital innovation, launching new brands and enhancing guest experiences to strengthen its position in the evolving hospitality industry
MK Restaurants embrace ‘muketing’ in auspicious rebranding
TUESDAY, JANUARY 21, 2025
Auspicious dining meets superstitious beliefs in a major marketing campaign designed to bring good fortune for the upcoming Year of the Snake
Phyathai Hospital Group rebrands into premium segment
MONDAY, MAY 20, 2024
Phyathai Hospital Group, one of Thailand's leading private hospital chains, has officially announced the major rebranding of Phyathai-Paolo to Phyathai-Phaholyothin, to expand into the premium segment while embracing advanced medical innovations and technologies, company executives said on Monday.
Central Childlom invests 4 billion baht on major transformation
TUESDAY, APRIL 02, 2024
Central Chidlom is investing 4 billion baht on its largest-ever rebranding since opening in 1974, distinguishing the department store’s flagship branch from the rest of the retail chain.
'Users are not going to love that' - Analysts comment on Twitter rebrand
TUESDAY, JULY 25, 2023
It was a "risky move" for Twitter to lose the famous blue bird as a logo and rebrand its name to 'X,' analysts said in interviews with Reuters on Monday.
Pizza Company unveils THB100m rebrand to grab bigger slice of market
THURSDAY, FEBRUARY 23, 2023
The Pizza Company celebrated its 22nd birthday in Thailand by announcing a 100-million-baht rebranding exercise on Wednesday.
What's in a name? Illinois trying to make invasive Asian carp fish more palatable
THURSDAY, AUGUST 11, 2022
The midwestern part of the United States of America has a severe problem with invasive carp threatening the ecosystem. The state of Illinois hopes to have the answer that'll solve this decades-old issue; a rebranding.
Facebook defends Meta rebrand ahead of whistle-blower hearing
TUESDAY, NOVEMBER 09, 2021
Facebooks vice president of content policy pushed back against criticism that rebranding its parent company as Meta Platforms was just a distraction from negative attention.
Dunkin’ Donuts announced rebranding
THURSDAY, APRIL 11, 2019
Dunkin’ Donuts has unveiled its new brand image in Thailand.