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Sacred belief behind termite mounds in Thailand
SATURDAY, NOVEMBER 15, 2025
In Thailand, nature is often intertwined with cultural beliefs, and some of the most fascinating connections come from everyday creatures and phenomena.
Rise of the Mū: Thai Border City Nakhon Phanom Becomes Spiritual Tourism Powerhouse
SUNDAY, NOVEMBER 09, 2025
Post-pandemic stress and new spiritual landmarks are driving huge visitor numbers to Nakhon Phanom, transforming it into Thailand's primary 'Mū tourism' hub.
Moon Festival: how to embrace the yin energy of the full moon
MONDAY, OCTOBER 06, 2025
Astrologers say the Moon Festival on October 6 is a powerful time to absorb yin energy — promoting calm, beauty, and love through moonlight rituals and offerings.
Six National Symbols to showcase Thai Identity to the World
SATURDAY, MAY 31, 2025
Thailand has officially declared six national symbols that reflect the essence of Thai identity, spanning nature, architecture, and cultural beliefs, to promote national image and pride on the global stage.
Royal Ploughing Ceremony: A royal rite to mark the rice-growing season
THURSDAY, MAY 08, 2025
Thailand’s Royal Ploughing Ceremony, which dates back to the Sukhothai Kingdom, is scheduled for Friday, May 9, to mark the traditional beginning of the rice-growing season.
Thailand welcomes Thungsa Devi, Songkran lady of rain and prosperity
FRIDAY, APRIL 11, 2025
Thailand is set to welcome this year’s Songkran lady, Thungsa Devi, who is believed to bring rain, abundance, and fertility, according to the Culture Ministry.
Five Thai cat breeds that bring wealth, charisma to their owners
THURSDAY, MARCH 20, 2025
In Thai culture, five breeds of cats are believed to bring prosperity, including wealth and charisma, to their owners. 
Presents you should avoid giving on Valentine’s Day
THURSDAY, FEBRUARY 13, 2025
Your happy Valentine's Day could turn into a nightmare if you give these presents to your partner, according to a report in Komchadluek media on Thursday.
Statue removed to museum after residents blame it for Mae Sai floods
TUESDAY, SEPTEMBER 17, 2024
The ‘Angel of Maesai’, created to promote the Thailand Biennale in Chiang Rai, becomes the target of viral social media posts
TAT to promote belief and faith as ‘important products’ to drive tourism
THURSDAY, AUGUST 22, 2024
The latest campaign of the Tourism Authority of Thailand (TAT) aims to encourage travellers to explore the spiritual beliefs of Thai people.
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