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True Shopping winds down after 14 years amid tougher digital competition
True Shopping winds down after 14 years amid tougher digital competition
WEDNESDAY, APRIL 01, 2026
True Shopping is closing after more than 14 years as consumers shift to digital platforms and competition intensifies, with suppliers to be paid in full by end-April 2026.True advances three-pillar AI strategy to drive growth and efficiency
True advances three-pillar AI strategy to drive growth and efficiency
TUESDAY, MARCH 31, 2026
True has built a three-pillar AI strategy spanning people, operations and new revenue, arguing that human capital is its strongest competitive edge in the AI era.True reports completion of Arise stake deal, reshaping major shareholding
True reports completion of Arise stake deal, reshaping major shareholding
FRIDAY, MARCH 13, 2026
True has informed the SET that the share transaction between Telenor and Arise Digital Technology has been completed, making CP Group the largest shareholder with a 25.01% stake.True Corporation Prepares for New Shareholder Era as Telenor Exit Nears Completion
True Corporation Prepares for New Shareholder Era as Telenor Exit Nears Completion
TUESDAY, MARCH 10, 2026
CEO Sigve Brekke insists the imminent departure of Norwegian co-owner Telenor will not alter True's strategic direction, as CP Group tightens its gripTrue moves into a stronger, more stable phase after THB6.1bn Q4 profit
True moves into a stronger, more stable phase after THB6.1bn Q4 profit
FRIDAY, FEBRUARY 20, 2026
True has entered a new equilibrium, underpinned by broad-based strength and all-round competitiveness, after normalised profit in Q4 2025 reached THB6.1 billion.TRUE reports strong full-year profit of thb 9.2 billion, declares 116% dividend payout
TRUE reports strong full-year profit of thb 9.2 billion, declares 116% dividend payout
THURSDAY, FEBRUARY 19, 2026
TRUE Corporation (TRUE) delivered a robust performance in 2025 with a full-year profit of THB 9.2 billion and a substantial dividend payout of 116% of net profit. The company's continued profitability reflects its structural recovery post-merger, positioning it for future growth.Sigve Brekke unveils Arise Ventures' stake in True, boosting digital economy growth
Sigve Brekke unveils Arise Ventures' stake in True, boosting digital economy growth
TUESDAY, JANUARY 27, 2026
Sigve Brekke, Group CEO of True Corporation, has made it clear that the change is purely a shareholder restructuring and will not affect operations, competitive strategy or the company’s financial plans.Arise backs AI and digital growth as True sticks to profits and progressive dividends
Arise backs AI and digital growth as True sticks to profits and progressive dividends
TUESDAY, JANUARY 27, 2026
Arise Ventures and True say the partnership will accelerate AI, cloud and data-centre growth while keeping True’s financial discipline intact.DDPM to test nationwide cell broadcast alert on Tuesday afternoon
DDPM to test nationwide cell broadcast alert on Tuesday afternoon
MONDAY, JANUARY 19, 2026
DDPM will test Thailand’s nationwide cell broadcast alert at 2pm on Tuesday via AIS, True/DTAC and NT. Phones may beep for 8 seconds.True says mobile data usage at ICONSIAM surges 300% for New Year countdown
True says mobile data usage at ICONSIAM surges 300% for New Year countdown
THURSDAY, JANUARY 01, 2026
True Corporation says mobile data usage on TrueMove H and dtac at ICONSIAM’s Amazing Thailand Countdown 2026 surged 300%, boosted by a GOT7 member’s show and heavy tourist traffic.